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The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article
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You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

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When to Send Article Pitches (and Other Important Emails)
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It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience You know your topic offers value in unique ways You know the editor’s content preferences and pet peeves But you’re not done yet. Although hitting the “send” button on your email seems like an […]

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Google Warns Webmasters Against Spammy Links in Large-scale Article Campaigns
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The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they… […]

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‘How to find the email personalization sweet spot’ – ‘Marketing Land’ Article
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Scott Helmes says, “Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks will help marketers find that… [[ This […]

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‘Google launches free version of Optimize 360, introduces Session Quality Score metric & more’ – ‘Marketing Land’ Article
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Ginny Marvin says, “Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available for both the free and paid versions of […]

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‘Facebook makes it clearer when an Instant Article is an advertorial’ – Marketing Land
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Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s […]

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‘How To Make 2016 Your Best Content Marketing Year Ever’ – ‘Marketing Land’ Article
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Quinn Whissen says, “Whether you’re the type of person who likes to make steadfast resolutions every January 1 or you prefer to keep your goals loose, we could all use a little motivation as we start the New Year. That’s especially true when it comes to content marketing, because — as you most likely know […]

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‘Surviving Google’s New Policy Against Interstitial Ads’ – ‘Marketing Land’ Article
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Lei Sun says, “Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search giant’s intention. Google sees app install interstitials — those big ads that pop up suddenly on the mobile web and monopolize all of your mobile device screen […]

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‘2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead’ – ‘Marketing Land’ Article
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Barry Levine says, “With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in native content, continues to be a proven method to reach consumers and drive sales. Affiliate advertisers looking at ways to be most successful in 2016 should determine plans […]

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‘Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce’ – ‘Marketing Land’ Article
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Martin Beck says, “Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and image indexing technologies. The Hunt is a two-year-old mobile shopping and discovery platform, that enables users to search for products they want to buy based on images they […]

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‘Facebook’s Page Plugin Now Lets Users Chat With Messenger & Subscribe To Events’ – ‘Marketing Land’ Article
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Greg Finn says, “Earlier this year, Facebook launched “Page Plugin,” an embedded widget that promoted Facebook pages and content. This month, they announced that they’ve bulked up the functionality to do much more than simply promote content. Page Plugin can now handle messages from customers (using Messenger functionality), as well as integrating with Facebook Events. Messaging […]

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How to Rev Up Your Article from the Start
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Cartoonists don’t think straight. If you tell them about cars, they think of chewing gum. If you talk to them about dinner, they think of heel balm. In short, they force-fit thoughts that may have no connection to each other.  But what’s a cartoonist got to do with the opening paragraphs of your article? When […]

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‘Don’t Let Amazon Eat Your Lunch This Holiday Season’ – ‘Marketing Land’ Article
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Josh Manion says, “The battle of the titans is on again this holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a spotlight on the relationship of online and in-store spending. Who’s winning that battle? And where does the truth lie for retailers like […]

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‘Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers’ – ‘Marketing Land’ Article
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Martin Beck says, “Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The segment, which will run from […]

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‘On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them’ – ‘Marketing Land’ Article
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Martin Beck says, “So where are all the Black Friday shoppers hanging out online? Over here, Pinterest says, releasing new stats today to support its claim that Pinterest is best place to reach people in a holiday buying mood. Pinterest users shop more on Black Friday than the average online user, according to a study done […]

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‘How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016’ – ‘Marketing Land’ Article
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Erin Everhart says, “Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of 2015. This means that all of those webmasters who were hit by the last Penguin update (in December 2014, mind you) now have the chance of recovery, since historically, this […]

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‘WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns’ – ‘Marketing Land’ Article
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Martin Beck says, “Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to advertising within the program,according to the Wall Street Journal. At issue are the restrictions the social network places on ads within the Instant Article format. Facebook only allows one banner-style ad sized 320 x […]

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‘Modern Marketing Essentials Guide: Content Marketing’ – ‘Marketing Land’ Article
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Digital Marketing Depot team says, “Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in […]

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‘4 Big Marketing Takeaways From Facebook’s Earnings Call’ – ‘Marketing Land’ Article
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Martin BEck says, “Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business, with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention. But […]

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‘Twitter Courts Brands With New “Brand Hub” Social Listening Analytics’ – ‘Marketing Land’ Article
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Ginny Marvin says, “In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to give companies a centralized place to get insights on share of voice trends and the people and audiences talking about their brands on Twitter. Most big brands already use various third-party analytics tools to… [[ […]

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‘500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack’ – ‘Marketing Land’ Article
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Ian Cleary says, “Are you looking for free or low-cost tools that will dramatically change how you market online? This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best tools that his organization’s growth hackers use for marketing. 500 Startups is a Silicon Valley-based venture firm and accelerator […]

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