Avoid

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
imdigest.net

Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]

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11 Video marketing mistakes you should avoid
imdigest.net

Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI. To help marketers excel in the video […]

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Avoid these mistakes for better email marketing
imdigest.net

Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make […]

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7 Social Media Fails to Avoid in 2017
imdigest.net

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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Avoid these mistakes to improve your email marketing
imdigest.net

Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers. Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts. Lehr […]

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Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel
imdigest.net

“The absolute hinge on which this particular page will succeed or not, the linchpin, you might say, of this offer’s success, is carefully connected to something you hear us talk about — and that is the ‘sequence of thought.’” Flint McGlaughlin, CEO and Managing Director, MECLABS Recently, Marketing Experiment’s parent organization, MECLABS Institute, helped nonprofit […]

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Avoid This Rookie Marketing Habit to Get New Customers Faster
imdigest.net

A component of my publishing philosophy is: “Wanting to write something does not guarantee that someone will want to read it.” And it comes into play when you write the first marketing materials for your business — many new marketers get excited about a type of writing that doesn’t turn out to be engaging. The […]

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3 Content marketing tips to avoid the summer slump
imdigest.net

HubSpot’s Kate Taylor Mighty has shared three content marketing tips by growth marketers on avoiding summer slump. Kate says, “What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a […]

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
imdigest.net

What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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8 Snapchat Mistakes to Avoid (and How to Fix Them)
imdigest.net

Do you ever find yourself mindlessly scrolling on your phone — just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely […]

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Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
imdigest.net

How do we know that our sites are performing at their maximum ability for our given objectives? • Is it because we used A/B testing to get a set of iterative performance bumps? • Is it because we used a focus group to tell us how we can improve? • Is it because we used […]

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‘Build Your Site for Success: Rookie SEO Mistakes To Avoid’ – Business.com
imdigest.net

Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online. If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails. That’s why you need to avoid the pitfalls we’re going […]

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5 User-Generated Content Mistakes to Avoid
imdigest.net

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content, there are some key mistakes you need […]

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
imdigest.net

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

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Customer-centric Marketing: 3 landing page pitfalls to avoid
imdigest.net

Tweet   During our May Web clinic, Does Fear-Based Marketing Work? How one company saw a $45 million increase in revenue by changing their messaging tone, we capped off the webinar as we usually do – by live optimizing a page submitted by you, the fine MarketingExperiments reader. This month, we offered feedback on a […]

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A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
imdigest.net

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

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Top 5 social media scams to avoid
imdigest.net

That's because fraudsters can use social media to target hundreds of thousands of people at once, but also blend in with the crowd. They mimic users and their activities, and they take advantage of the way people use social media to deal with business …

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Pitfalls To Avoid While Launching Your Customer Referral Program
imdigest.net

Referral programs are a great way to bring new customers into your system. By incentivizing third party affiliates or your own customers to refer new people to your business, you can build an effective automated system that will bring a recurring …

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‘Avoid Legal Action: Take Proper Steps to Own the Content’ – Content Marketing Institute
imdigest.net

Ruth Carter says, “Do you know who the kings of content are? They’re the copyright owners. They have the right to decide how the work will be used, copied, and distributed. Without copyright ownership or permission (preferably in writing) for scope of use, you: Can’t crop the image to fit your website header Can’t repurpose a blog […]

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Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]
imdigest.net

Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind. After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past […]

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UAW steps up social media to avoid another failed vote
imdigest.net

With a new Fiat Chrysler deal on the table, the UAW has a fresh chance to persuade members through smart social media campaigning that it should vote yes. The union began to roll out a new strategy last week to improve the sluggish flow of information …

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