Beware

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
imdigest.net

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

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Conversing with the Customer: Beware of using too many nouns
imdigest.net

Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before. Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an […]

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Distributors Beware of AmazonSupply.com?
imdigest.net

As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online. I frequently ask executives in the distribution … The post Distributors Beware of AmazonSupply.com? appeared first on Practical Ecommerce.

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Media Buyers Beware: Make Sure You're Buying Premium, Viewable Video …
imdigest.net

Media buyers are getting savvy to the value of digital video content. But advertisers and media buyers need to educate themselves on two key issues: the differences between premium and non-premium video content and the importance of video viewability.

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