We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]
Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before. Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an […]
As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online. I frequently ask executives in the distribution … The post Distributors Beware of AmazonSupply.com? appeared first on Practical Ecommerce.
Media buyers are getting savvy to the value of digital video content. But advertisers and media buyers need to educate themselves on two key issues: the differences between premium and non-premium video content and the importance of video viewability.