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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
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Wanna see something scary? That, my friends, is what I would call a definite downward trend — and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at all costs. Either way — if […]

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How We Used the Pillar-Cluster Model to Transform Our Blog
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If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweet buttons, and video modules help, […]

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Get more email subscribers using your blog
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Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are […]

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6 Steps to create great blog posts
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Creative and informative blog posts help your stay in touch with the prospects and clients. Along with email, blogging is one of the most useful marketing tactics we have been using for a long. HubSpot’s Rachel Leist has published six steps to help marketers come out with great blog posts. Leist says, “With all this […]

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The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
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I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

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Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again
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Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the […]

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
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It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

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Does Your Blog Need Editing and Proofreading?
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You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication. […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
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I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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The Anatomy of a Perfect Blog Post
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Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all the right blog components when you’ve […]

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How to Transform Your Blog Content into Compelling Videos
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Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing […]

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Marketing Research to Bookmark for Your Next Blog Post
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If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more […]

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
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If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can […]

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‘Making Money on YouTube: The Creator’s Guide to Turning Content into Cash’ – Shopify Blog
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Braveen Kumar says, “YouTubers are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a […]

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8 Necessities of a High-Converting Blog Design You Should Be Looking For
imdigest.net

So, apparently, there’s a show on Disney Channel called Dog With a Blog.  Yes, you read right. When I discovered this, two thoughts quickly entered my mind — one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?” With so […]

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‘8 Ways to Write Your Blog Posts with SEO in Mind’ – Small Business Trends
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The HigherVisibility team says, “As an SEO company, one of the most frequent questions we get from our clients is how they should be managing and writing their blog. While there is some variation to what does and does not work for different forms of content, there are certain best practices that can help enhance […]

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‘5 Content Marketing Predictions for 2017’ – Convince & Convert Blog
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Joei Chan says, “Wouldn’t it be great to take a peek inside the minds of really smart marketers and borrow their brilliant ideas? Please say yes. Because that’s how I convinced my boss to start Real Smart Marketing, a video series where top influencers record bite-sized marketing advice. To kickstart our first episode, we invited […]

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Blog SEO: How to Search Engine Optimize Your Blog Content
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Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master […]

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
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Many blogs — including this one — end each post with a call-to-action that leads to a landing page. But the question is … are readers noticing your blog’s CTAs? The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out. This isn’t […]

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‘How to Find and Fix Issues in Your Marketing Funnel’ – Convince & Convert Blog
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Kayla Matthews says, “A marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. It goes something like this: A lead becomes a prospect, who becomes a customer, who becomes (if you’re lucky) a repeat customer. The whole thing probably sounds daunting, and it kind […]

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‘How Effective Is Your Online Reputation Management?’ – Convince & Convert Blog
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Ajay Prasad says, “Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems. The Internet […]

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