According to SmartInsights, mobile digital media time in the US is now significantly higher at 51% compared to desktop which is 42%. With such a wide adoption of mobile, it is high time marketers focus on mobile advertising. Content Marketing Institute columnist Marcia Riefer Johnston has shared five strategies to help us improve mobile advertising. […]
As you develop your traffic and conversion strategies this year, knowing how to appeal to your human audience while optimizing for search is vital. Luckily, Rainmaker Digital CFO Sean Jackson wrote an excellent free guide that you can download right now — and you don’t even have to enter your email address. There’s no silver […]
In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos. When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers […]
To grow your marketing, you need to be a great networker. Networking helps you establish new contacts and find more customers around. Thanks to the mobile technology, there are several apps which can help you strengthen your network and networking skills. HubSpot columnist Meg Prater has listed 10 networking apps which are highly useful to […]
Influencer marketing offers a cost-effective way to the marketers for enhancing their marketing reach over social media. Business.com columnist Shine Barker has shared four ways to make your influencer marketing more effective. Braker says, “Influencer marketing is one of the most affordable channels to gain more customers. However, you still need to plan your campaign properly to […]
One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics […]
Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you […]
More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy […]
Research shows that Instagram is growing quickly. Also the network is adding more features that can help marketers improve their marketing results. With certain measures in their to-do-list, marketers can surely get their sales boosted using Instagram. Entrepreneur writer Kim Walsh-Phillips has share some tips that can help marketers improve their product sales by attracting more […]
You don’t have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.
More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks. It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how […]
Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion. Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos. Gabrielle […]
Rachel Lindteigen says, “Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today to move your content marketing program to the next level. […]
Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Not many people realize how effective psychological triggers can be for their business. Psychology has been used […]
If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.
Find out how this new smart toy could change the way children learn, play and progress.
Zach Cannon says, “With all the work that goes into affiliate marketing, creating compelling content for your audience is often a forgotten piece of the puzzle. But you could be missing out on a huge opportunity to drive referrals: According to DemandMetric, content marketing costs 62 percent less than traditional marketing and generates around three times […]
SBT team says, “Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s […]
Hassan Mansoor says, “Reaching your demographics is important as a business owner and the power of social media shouldn’t be discounted. There are more than 3 billion people who use the internet daily and more than 2 billion of them have social media accounts, according to SocialPilot. The power of the internet also plays a major […]
If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can […]
Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. […]