Brand

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
imdigest.net

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

3
Like
Save
3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing (Video)
imdigest.net

The Entrepreneur team has published a video on ‘3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing’. Entrepreneur team says, “In this video, Entrepreneur Network partners Jason Balin and Chris Haddon break down three great ways to use content marketing to engage your audience and build your brand. The first […]

6
Like
Save
The 6-Step Brand Build to Grow Your Business on a Budget
imdigest.net

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

10
Like
Save
How Does a Brand Judge Your Pitch?
imdigest.net

May’s talk on #modernwaystogrowanagency came from Dave Parkinson – a 26 year veteran of Nissan and digital – from IT Manager to EMEA Head of Digital.  From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really […]

9
Like
Save
8 Steps to Building a $3 Million Hair-Care Brand Using Social Media
imdigest.net

Ryford Estores always liked today’s short, short hairstyles. But he got fed up with the long waits at the barbershop.

6
Like
Save
Why It's Important to Build a Personal Brand — and How You Can Do It
imdigest.net

Make your social brand authentic and fun and your audience will notice.

7
Like
Save
Grow Your Brand Using Facebook
imdigest.net

When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder […]

3
Like
Save
‘The Average Brand Sees Highest Engagement on Instagram, Study Says’ – Small Business Trends
imdigest.net

Shubhomita Bose says, “When it comes to social media engagement, Instagram is a clear leader. That’s according to a new report by TrackMaven, a marketing software company. The company’s 2017 Digital Marketing Analytics Performance Report found that the average brands in 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram. The only […]

3
Like
Save
In a Brand Crisis, Should You Turn to Social Media Marketing or PR?
imdigest.net

A guide to using social media marketing and PR during crisis communications.

6
Like
Save
How to Build a Memorable Personal Brand on Twitter
imdigest.net

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and […]

2
Like
Save
‘Brand X: Why customer experience is a cloud marketing must-have’ – Martech Today
imdigest.net

Brent Sleeper says, “It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the way marketers help companies get there has changed dramatically in recent years, as products and services increasingly live in the cloud of web and mobile apps. There was […]

6
Like
Save
How to Brand Your Business on a Budget: A 6-Step Guide
imdigest.net

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

3
Like
Save
How to Create Courses to Monetize Your Brand, with David Siteman Garland
imdigest.net

In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation. With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s […]

4
Like
Save
From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray
imdigest.net

The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand. Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future. On this episode of […]

2
Like
Save
4 Really Under-Used Ways to Build Your Brand Via Social Media
imdigest.net

Companies must look for unique ways to get noticed and capture target audience’s attention.

3
Like
Save
‘What Rule 40 means for brand marketers during the Olympic Games’ – Econsultancy
imdigest.net

Nikki Gilliland says, “The Olympic Games and million-dollar marketing campaigns go hand in hand. Official sponsors like Coca-Cola and McDonald’s pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise. But now, thanks to recent changes to the 40th rule of the International Olympic Committee, brands do not […]

4
Like
Save
Choosing the Media and Strategies That Best Fit Your Brand
imdigest.net

It's important to understand what strategies are available to you to spread the word about who you are and what you do.

2
Like
Save
Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
imdigest.net

Tweet Tidal. Yahoo Screen. “Speed 2: Cruise Control.” Your brand? Some brands are so undifferentiated from other options, so derivative of competitors, the reaction they get from consumers is a shrug of the shoulders and an “Eh, why bother?” Let me give you an example.   The “Why Bother Brand” A burrito/Tex-Mex/Southwestern place recently opened […]

7
Like
Save
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
imdigest.net

Today's article, Part 7, focuses on the most effective brand bidding techniques we've seen in 2016, including screen shots from top PPC advertisers across five different products. A picture is worth 1,000 words, as the idiom goes, so use these screen …

3
Like
Save
22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]
imdigest.net

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. In 1977, Gary Gilmore faced a firing squad — the punishment he chose after he was convicted of killing two men in Utah. His last words were: “Let’s do it.” This phrase would end up becoming the basis for […]

7
Like
Save
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
imdigest.net

Let's get you caught up: Part 1 reviewed how gains in PPC evolved over the years and why top line revenue is so hard to come by today. Part 2 used data to explain the value of brand bidding. Part 3 discussed best practices of implementing brand bidding …

10
Like
Save