Businesses

How Social Entrepreneurship Can Benefit Businesses and the Communities They Serve
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Social entrepreneurs are discovering they can do well by doing good.

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Google Introduces #SmallThanks Hub for Businesses
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Google has introduced #SmallThanks Hub for businesses to provide with free, customized marketing materials to promote their business. To promote your business with #SmallThanks Hub you just need to search for your business name on the site, and Google will automatically create posters, social media posts, window clings, stickers and more—based on the reviews and local […]

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Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
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For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how […]

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The 4 Costliest Mistakes Businesses Make on Social Media
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Social media can either be an asset or a hindrance.

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‘3 Ways Small Businesses Can Profit from Local Outreach’ – Entrepreneur
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Andrew Gazdecki says, “Small business marketing is tough — especially on a shoestring budget — so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and give you more bang […]

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‘How Small Businesses Can Optimize Content for Better ROI’ – Entrepreneur
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Derek Miller says, “How can you be sure your content is worth the time and money you’re investing in creation and marketing? Your epic content and high traffic counts should feed your company’s bank account, not drain it. Auditing the return on investment (ROI) of your blog posts and other online content is a simple step that […]

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‘5 Content Marketing Strategies Businesses Should Adopt in 2016’ – Business.com
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Charles Crawford says, “Content marketing is not only fantastic in terms of business brand building and overall success, but has also become mandatory in today’s digital arena. Some fun facts for you: 76 percent marketers reported using content marketing in some shape or form Out of this, just 37 percent say their strategies are effective Compared […]

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‘Google has a new tool for small businesses to check how well their websites score’ – Marketing Land
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Barry Schwartz says, “Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site is. The new tool combines the mobile-friendly testing tool and the page speed testing tool into one and gives the small business owner a clean and understandable report they can forward to their website […]

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Are Small Businesses Spending Too Much Time on Social?
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Social media marketing requires a lot of patience, but don’t ignore all your other customer touch points along the way.

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Businesses Must Make a Stand on Important Social Issues
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With a small number of people controlling a majority of the wealth and influence in politics, it has never been more important for entrepreneurs to balance the scales.

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4 Social Media Sites Small Businesses Should Use More Often
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There’s more out there than Facebook, Instagram, Pintrest and Twitter.

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‘7 Social Media Tools For Small Businesses To Manage Their Social Presence’ – Small Business Trends
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Jessic Davis says, “With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to […]

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Internet Marketing Services Help Small Businesses Grow In 2016 While …
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With the economy in a recession, small businesses are in a bind to find new customers. Since about half of all American businesses don't have an online presence, internet marketing services are a way for small businesses to once again get a competitive …

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CrowdReviews.com Invites Businesses to Leave Reviews on Pay Per Click …
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SANTA FE, NM –(Marketwired – March 03, 2016) – CrowdReviews.com, a platform for reviewing and ranking online marketing agencies, has announced an invitation for businesses using pay per click management services to leave reviews on the companies …

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Only half of businesses believe eCommerce maximizes profits
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A recent poll into the state of eCommerce has unveiled that half of businesses believe their eCommerce sites help them be as profitable as possible. The results were released late last week in the 2016 State of the Digital Commerce report, published by …

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5 ways ecommerce businesses can improve customer service
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As more consumers, especially millennials, shop online, whether from a laptop computer or a mobile device, ecommerce retailers and service businesses have had to adjust their customer service strategy. Instead of adhering to the traditional reactive …

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Is Online Marketing Really Necessary For Small Businesses?
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If you've spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you've undoubtedly heard some variation the following phrase: “we don't need online …

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How Internet Marketing Services for Small Businesses Give You an Edge
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When a shopper visits a national department store's website, the business has to meet a number of expectations. Among them is the design of a user-friendly website, logical link leads and content that is relevant and engages the buyer. The one thing …

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Sour to Sweet: An Advisor Who Transforms Businesses
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Every business has moments when it’s on shaky ground. Sometimes the business is in the middle of a major growth phase. It’s traveling over rocky ground as it transforms from what it was to what it’ll become. Sometimes it’s simply struggling to put its best face forward on the web. And sometimes the business lacks […]

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Drop Shipping: Opening New Avenues for Online Businesses
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With the boom in online shopping and companies that maintain a presence solely on the internet, different avenues and ways to start your very own business have taken shape. Today we talk about one of these methods: drop shipping. Drop shipping is a …

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Why Small Businesses Need Internet Marketers
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Most internet marketers can relate to the feeling of talking to a small business owner, and having them question the value of the service they provide. Once, in a perfect setup, an individual asked us this question, and followed it up by whipping out …

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