Buying

‘The insider’s guide to choosing a programmatic buying platform’ – Martech Today
imdigest.net

Brad Bender says, “Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellent MarTech Landscape Series or your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though, is how to actually do it. When […]

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Nielsen's Pointlogic to use Acxiom data in media buying solution
imdigest.net

Terms weren't disclosed, but Acxiom's audience data will feed into Commspoint's solution for media planning and buying, targeted at brands and their agencies. Acxiom data matches to 95% of the U.S. population, and the company has more than 5,000 …

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Your Favorite Bloodsucking Media Corporation Is Buying Your Second Favorite …
imdigest.net

We're not sure if we can find anyone truly happy to see this merger go through, but it was announced on Thursday that Comcast would be purchasing the animation studio DreamWorks in a $3.8 billion deal. DreamWorks will be joining Comcast's long line of …

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Target Corporation to consolidate its media buying and planning business under …
imdigest.net

MINNEAPOLIS, 2016-Apr-06 — /EPR Retail News/ — Today (April 5, 2016) Target Corporation (NYSE: TGT) announced it will consolidate its media buying and planning business under GroupM, a world-class media agency based in New York City. GroupM …

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[Watch] Are local ad agencies moving toward programmatic media buying?
imdigest.net

Over the past year, local ad agencies have been slowly embracing programmatic buying – but as with any new platform or mechanism, this growth has been accompanied by concerns around value and transparency. Paula Raubenheimer, MD of SouthernX, …

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Prisma Media buying two Cerise websites
imdigest.net

Prisma Media and French media group Cerise have entered exclusive negotiations about Prisma buying Cerise's Gentside.com and Ohmymag.com as part of its efforts to become the biggest video and mobile media firm in France, Les Echos reports. Prisma …

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Media Buying During an Election Year
imdigest.net

Physical location/placement of ads can be a large cause of media cost increases. Buying TV space leading up to a Primary election in a specific state can cause a rise in rates. Additionally, trying to run an ad in a swing state as the election gets …

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Risky Business: Why Media Agencies Are Betting on Principal-Based Buying
imdigest.net

Principal-based programmatic buying, often referred to as arbitrage, is already common at media agency networks' digital buying arms and trading desks, such as WPP's Xaxis and Omnicom's Accuen. It usually requires marketers to agree to pay a bundled …

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GroupM's New CEO Is Bringing Programmatic to Old-School Media Buying
imdigest.net

The concept of leverage has also changed over time in that how much you know about a consumer and how you can apply consumer data to the media buying process is now as important as how much media you buy. And so our leverage now comes both in …

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Cadent Upfront Explores New Frontiers In TV Media Buying
imdigest.net

Cadent's event at the Edison Ballroom on West 47th Street was styled mainly as an onstage “debate,” in which media buyers (otherwise known as “investment officers”) would articulate the merits or demerits of “content vs. audience.” But it was more a …

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Seven Metrics Needed To Measure The Success Of Your Media Buying Strategy
imdigest.net

Plenty of research and well-thought-out planning goes into your media buying strategy, including audience demographics, timing and ad placement. But without the proper measurement of your efforts, you won't have a true understanding of how successful …

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How agencies integrate automation into media buying
imdigest.net

IPG Mediabrands' programmatic unit Cadreon serves as an incubator sitting inside the network, offering individual agencies education and training. So does WPP's media buying arm GroupM. The agency consolidates data and operations around all biddable …

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Media Buying – All levels and offline/digital
imdigest.net

S2M work with 2 huge media groups in the ANZ market and have a number of media buying, and implementation roles we are working on currently. Best of all we have media experience ourselves so can give you a full understanding of the agency and the …

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Ripple Media Group to Offer Agencies Programmatic Media Buying Services
imdigest.net

NEW YORK, March 10, 2016 /PRNewswire/ — Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with recruitment marketing and advertising agencies. Ripple works with the leading recruitment media …

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McCann CEO slams 'shoddy' media agencies, as agency ramps up media buying offering
imdigest.net

Creative agency McCann has continued its push to become a major media buying force with the recruitment of a head of media and confirmation it is working with media agencies outside the UM network for the first time. The agency also added the $5m …

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Why luxury brands must evolve their media planning and buying strategy
imdigest.net

The luxury media landscape used to be simple. It involved television, cinema, outdoor, print and radio. But then luxury consumers went ahead and started finding inspiration and shopping opportunities in places and at times that brands found puzzling.

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The cruelest thing about buying diapers
imdigest.net

At the same time, the new digital economy has made diapers cheaper than ever for middle-class and wealthy parents, who can afford to click a smartphone to place a recurring order on Amazon Prime — paid for with a credit card — which will ship bulk …

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Publicis Restructures Media Agencies and Consolidates Ad Buying Power
imdigest.net

The company will at times concentrate its media buying centrally, in a way that is similar to how other ad holding companies such as WPP currently work, in an effort to give it more leverage in the marketplace with media vendors. However, Publicis …

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CMO Today: Publicis Centralizes Its Media Buying Operations
imdigest.net

Sounds a lot like rival WPP's GroupM, the poster child for consolidated media buying. Except when it's not. As part of a super complicated reorganization, some Publicis agencies will still negotiate their own media deals. Besides the new centralized …

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The Media Ant – India's First E-commerce Platform for Media Buying
imdigest.net

In an era where everything is being bought online, buying advertising space online has hitherto remained untouched. So when the founders of The Media Ant were looking for advertising options for their earlier start-up, they could not find anything online.

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Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
imdigest.net

Also, some respondents cited a lack of inventory and data transparency, as well as a dearth of information about whether an agency reaps financial gains from the media seller by using the client's funds. "While programmatic buying indeed offers …

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