Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]
It’s good to stay current with the news but obsessing over what you can’t control just steals your focus and energy from what you can .
Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar. It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is, if you […]
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO, it’s always useful to confront such myths, so here’s our list. 1. SEO is dead This is perhaps the most popular SEO-related myth and it ended up an urban legend, widely spread […]
One passionate, dedicated follower is worth more than 10 or even 100 apathetic ones. Don’t get lost in raw numbers.
Jack Simpson says, “Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. The problem is: anyone can be a writer these days. But digital writing requires a unique approach that caters for the way people read online, i.e. […]
Steve Randazzo says, “Experiential marketing is all about bringing brands to life in the form of localized events, free samples, and interactive exhibits that are tailor-made for specific demographics. Experiential marketing can help marketers create deep and meaningful two-way interactions between audiences and brands. No other marketing technique engages consumers on the same level…. [[ This […]
Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email …
This is the case with PPC: always put a small amount of time, even 10 mins, in your diary every day to check back on your active PPC campaigns – you will not only see which keywords are performing well, you will be able to fine-tune your bidding as …
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine […]
An email campaign seems simple enough. You compile a list, slap together some content and tag it with a quick subject line and then blast away!! That's how many businesses owners approach their email marketing campaign: the quicker the better.
Often, that's true for our digital marketing efforts as well. I know it's very easy to Monday morning quarterback marketing, but sometimes I do see things that make me seriously scratch my head. Here are three such mistakes I see often in online marketing.
Internet marketing, also known as online marketing is a form of advertising using the internet. It includes marketing efforts to reach current and potential customers or stakeholders via search engine optimization, search engine marketing, email …
The superintendent of the Watchung Hills Regional High School District in New Jersey has confirmed that she sent an email to fellow superintendents Tuesday about her concern that education publishing giant Pearson is “monitoring” children's social …
Eric Siu says, “Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title of this article, it’s probably pretty clear that the answer is email marketing. Far from being “dead,” email marketing still has one of […]
Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience […]
If you're having more trouble with email marketing than you anticipated, that's okay. You're not the only one. From difficulty growing your email subscriber list to not having enough time to create an engaging follow up series, the challenges are abundant.
Working for an Outsourced Program Management Agency (OPM), I speak with companies every day about the obstacles they face with their affiliate program. Here are some of the most common challenges I hear and some tips for overcoming them: …
Whether your open rates are suffering or you're not getting enough click-throughs, there are lots of common email marketing mistakes that even experienced marketers make. The good news is that they can be easily fixed to increase engagement.
Pamella Neely says, “Content marketing can be overwhelming. There are so many tactics to try, and so much work to do. But despite all the complexity and work, there is one content marketing tactic that beats everything else: blogging. In fact, if you could only do one piece of the content marketing puzzle, it should be […]