Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]
… in the wake of several high-profile crimes, is virtually unknown in a state that shares a 180-mile border with Mexico, said Matt Elwell, director of the Luna County Detention Center and chairman of the New Mexico Counties Detention Administrators …
As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated, […]
I’d like you to take a trip back with me for a moment to first grade. Specifically, when I got my first report card during my first marking period in first grade. Like both my mother and father before me, I received a certain comment in the miscellaneous section of my report card. I got […]
Tweet When you think about lead nurturing, your first instinct might be to throw it into the B2B marketing bucket. However, some consumer products require nurturing on the part of a salesperson too. Consumers face many high-involvement purchases that require a helping hand in the buying process, such as cars, insurance policies and even services […]
When you rely on search to drive conversions, it’s important to convey to your clients to expect the unexpected, both the good and the bad.