Compelling

‘From Start to Finish: Being Compelling In Your Virtual Communication’ Webinar December 13
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Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]

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Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
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“Sometimes, when we get excited about the latest technology we can apply to a page or the most beautiful design, we miss the most important element — the soul of what we’re trying to talk about.”  Flint McGlaughlin, Managing Director and CEO, MECLABS Institute As marketers, it’s only natural that we like professional-looking webpages with […]

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How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
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Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I […]

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Grow Your Small Business with a Compelling Content Strategy
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Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing strategy by sharing an […]

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How to Transform Your Blog Content into Compelling Videos
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Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing […]

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How to Present a Compelling Argument When You're Not Naturally Persuasive
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Has this happened to you before? You come up with a great idea for a new project, but when it comes to explaining to your colleagues why it deserves their attention, you just can’t seem to generate the necessary excitement or buy-in. Coming up with a good idea is only half the battle. If you […]

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Email, Belonging, and the Compelling ‘New’ Element of Persuasion
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(Tap tap … Is this thing on?) Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol. The Weekly came from a message we heard from our subscribers: I love you guys but … holy guacamole that’s a lot of emails. And, as a person with Way […]

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5 Elements Of A Compelling Nonprofit Story
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No matter the industry, marketing professionals know that appealing to the “buyer” (donor, client, member) takes a whole lot more than a snazzy logo and nice website. Especially for nonprofits, one of the best ways to attract and engage audiences is with compelling stories. Data-driven statistics and reports are great tools to use when discussing the results […]

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‘Always Be Closing: Building a Compelling Sales Strategy’ – ‘Business.com’ Blog
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The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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9 Highly Reputable Resources for Compelling Marketing Stats
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If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your […]

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The Anatomy of a Compelling Elevator Pitch [Infographic]
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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. As organizations flatten out, employees don’t have to corner senior management in an elevator to get their thoughts heard. They could just schedule a meeting, or even walk up to a leader’s office or desk. So is there […]

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The 4 Rules For Creating Compelling PPC Ad Copy
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Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can't be in the number one position all the time. Even if you …

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How to Create Compelling Ecommerce Content
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In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach …

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