Content

CMI’s five tips to create pre-event content
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Hosting events to promote your brand and products. But for making your events successful you should communicate effectively with your prospects and customers. Content Marketing Institute columnist Stephanie Stahl has shared five tips to use content marketing for creating excitement among the attendees. Stahl says, “I share five ideas for pre-event content that you are […]

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Four ways to lead your content marketing with customer-centric strategy
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Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at […]

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9 Tips to build an SEO-oriented content strategy
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Your search engine rankings depend on the quality and authenticity of the content that you publish on your website. A well-planned content strategy is inevitable for good SEO. MOZ columnist Alli Berry has shared nine tips to help marketers build a content strategy for the SEO. Berry says, “As SEOs, it can be really hard […]

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Learn how gratification has changed content marketing
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Content marketing is one of the most popular forms due to the variety of exposure it offers to the brands and marketers. Entrepreneur columnist Syed Balkhi has shared four ways instant gratification has changed content marketing. Balkhi says, “How fast do you like to consume your content? According to a study, the attention span of humans […]

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5 Departments of Your Company That Need a Content Strategy
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As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak […]

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CMI’s guide to paid content promotion
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Content marketing has several forms. You might have ventured into content marketing in the forms of social media posts, video, images, how-to guides, white papers, blog posts, infographics or webinars. Content Marketing Institute columnist Jodi Harris has published a quick-start guide to paid content promotion. Harris says, “No brand can exist in a vacuum. To […]

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Tips to get more customers using your content
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Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does […]

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Maintain content quality with these 10 tips
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In content marketing quality is the topmost priority that marketer should have. Original and fresh content can help your sites indexed well and get more visitors. An Orbit Media infographic shared by HubSpot shares ten ways to measure the effectiveness of the content. Barry Feldman says, “Last year, Orbit Media’s annual blogger research indicated that less than […]

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‘What the World’s Best Content Marketers Do’ webinar October 18
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Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek […]

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Paid Social for Content Marketing Launches [Video]
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The MOZ team has published new Whiteboard Friday video featuring Kane Jamison talking about the paid social for content marketing launches. MOZ team says, “Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to […]

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‘Engagement: The Future of Content Delivery’ webinar October 11
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Content Marketing Institute is hosting a webinar on ‘Engagement: The Future of Content Delivery’ on Wednesday, October 11 at 2.00 pm EDT. The webinar will guide the attendees on increasing engagement for better content markeing. Webinar Speaker Mark Bornstein, VP of Content Marketing, ON24 Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “In the… [[ […]

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CMI’s ‘Content Creativity Day’ webinar event October 17
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The Content Marketing Institute is going to hold ‘Content Creativity Day’ webinar on Tuesday, October 17 from 10.00 am to 3.00 pm ET. This web event will have presentations by Tim Washer, Jay Acunzo, Doug Kessler and Carla Johnson. CMI team says, “Every morning, TV late-night comedy writers stare at the blank page, apply a few simple […]

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Take a Deep Dive into Comprehensive Content Marketing Strategy
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This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday, […]

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Your Content Strategy Needs More Consistency
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If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]

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3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing (Video)
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The Entrepreneur team has published a video on ‘3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing’. Entrepreneur team says, “In this video, Entrepreneur Network partners Jason Balin and Chris Haddon break down three great ways to use content marketing to engage your audience and build your brand. The first […]

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Six content marketing tips to strengthen your web presence
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Content marketing can be one of the powerful strategies to establish yourself as an authority in your desired niche. By using a combination of text and video content you can succeed on the web. Small Business Trends writer Annie Pilon has shared six tips that can help you to establish yourself as an authority using […]

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Content as a service. What’s ahead?
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Content marketing has come out as a strong facet that has enabled the marketers to use an altogether new channel to promote their products and services through content. Most of the marketers use content as a promotional tool now. Entrepreneur columnist Andrew Medal has posted an article showing content as a service as the next […]

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How to Develop a Content Strategy: A Start-to-Finish Guide
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Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]

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HubSpot’s guide to developing a content strategy
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An effective content development and marketing strategy can result into improved sales and revenue. HubSpot columnist Justin McGill has published a short guide to developing a content strategy. McGill says, “Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create […]

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7 Tips to create VR content marketing strategy
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Virtual Reality is helping brands showcase their products to their customers and make them buy the products. Creation of right VR content can help you prosper in ecommerce. HubSpot columnist Michael Peggs has shared seven tips to create a content marketing strategy for virtual reality. Peggs says, “Despite what you might think about VR, it’s not […]

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‘Content Marketing Platforms, Q2 2017’ webinar September 6
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Forrester is hosting a webinar on ‘Content Marketing Platforms, Q2 2017’ on Wednesday, September 6 at 11.00 am ET. This webinar is intended to share information on various content marketing platforms and their features. The Forrester team says, “In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — […]

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