Content

How to Repurpose Your Social Media Content
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Don’t let your hard work go to waste.

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Create an effective B2B content marketing strategy with these steps
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Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five […]

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Facebook Continues to Emphasize Personal Content With New Feature
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By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to face scrutiny over bad actors allegedly […]

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87% B2B companies to use digital content marketing in 2018 [eMarketer]
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An eMarketer study (B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement) has revealed that 87% of US B2B companies are going to use digital content marketing in 2018. According to eMarketer, creating quality content focused on the audience across all funnel stages is a major goal for B2Bs in 2018. […]

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Seven books to improve your content marketing
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Entrepreneur magazine has shared a list of seven content marketing books that can help marketers enhance their content marketing performance. In their opinion, these seven books are “great content marketing books”. Here are two that look interesting to us. You can see the whole list at their site. The first is a classic on the […]

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Should You Let a Bot Write Your Content?
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Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or […]

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YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem
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Last Friday, YouTube announced it would be work to further curb the spread of propaganda on its channel — this time, by adding a designated label to state-funded content. As part of YouTube’s overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of […]

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‘What is a Content Marketing Platform’ Webinar, February 14
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Content Marketing Institute is hosting a webinar on ‘What is a Content Marketing Platform? An Introduction to an Essential Solution for B2B Marketers’ on Wednesday, February 14 at 2.00 pm EDT. Craig Breslawski, Senior Director of Product Strategy, Percolate and Stephanie Stahl, General Manager, CMI will host the webinar. CMI team says, “For marketers at B2B […]

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What is content conversation and how to use it.
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With the addition of audio and video to the content marketing domain, we are now in the era of ‘content conversation’ This allows a two-way communication between your customers and your company. Marketing Land columnist Brent Hieggelke has shared a useful article explaining how content conversation can add value to your marketing. Hieggelke says, “Facebook […]

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Five ways to improve your marketing with great video content
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Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content […]

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Five ways to sharpen your content marketing
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Content marketing in the forms of text, audio, infographics and video has been a big hit and is able to help marketers generate significant ROI. Based on a research held in UK, Content Marketing Institute columnist Lisa Murton Beets has shared five things that content marketers should do to sharpen their marketing skills. On becoming […]

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Improve your marketing with great video content – five strategies discussed
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Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content […]

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What to Do When Your Content Falls Flat: 6 Ways to Recover
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Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

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Transform your content marketing with these tools
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According to a Statista report, the worldwide content marketing services revenue will reach increase 313.4 billion U.S. dollars in 2019. This leads us to an optimism for the content marketing domain and its future. Entrepreneur contributor Thomas Smale has shared nine tools you can use o strengthen your content marketing efforts. Smale says, “Last year pretty […]

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Have you started preparing content for voice search?
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Voice search is expected to be the new driver of web now. With the worldwide adoption of mobile devices the web is ready to be driven by voice. In December 2017, Google talked about its Search Quality Rating Guidelines for the webmasters and content marketers. Also the launch of Google Assistant leads us towards the voice era […]

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Improve your visual content marketing with these tips
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Content is the king even today and it is growing in terms of the ways it is catered to your audiences. Offering visual content is the best way in content marketing that helps you to convert more customers. Amy Balliett has offered three tips to increase your ROI using the visual content marketing. Balliett says, […]

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How to Help Your Sales Team Close Deals With Content
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As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day […]

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Avoid content marketing blunders with these tips
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Content Marketing Institute columnist Kim Moutsos has shared an article on how marketers can avoid content marketing blunders. Moutsos says, “Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) […]

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Content Marketing Institute’s ‘2018 Content Marketing Toolkit’
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The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns. Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a […]

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11 Ways to improve your content marketing in 2018
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We are about to venture in to the new year that may bring us new opportunities and challenges in our respective domains. Content marketing is something that can be fostered with creativity and new ideas. Content Marketing Institute columnist Marcia Riefer Johnston has shared eleven ways to help you improve content marketing in 2018. Johnston […]

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Is it fair to depend on AI for content marketing?
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Artificial Intelligence (AI) is adopted in almost all forms of marketing and content creation is not an exception. But content is to be consumed by humans and if it loses the human touch perhaps its impact will deteriorate. Content Marketing Institute columnist Julia McCoy has published an article on how you can robot-proof your content […]

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