Digital

87% B2B companies to use digital content marketing in 2018 [eMarketer]
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An eMarketer study (B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement) has revealed that 87% of US B2B companies are going to use digital content marketing in 2018. According to eMarketer, creating quality content focused on the audience across all funnel stages is a major goal for B2Bs in 2018. […]

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Five ways to improve your digital marketing in 2018
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Every year we decide to make your business flourish even more and for that it is important to try out new ways so that we could enhance our customer reach and boost the business. Entrepreneur contributor Ankush Mahajan has shared five strategies to boost digital marketing in the new year. Mahajan says, “In 2017, we […]

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Top Marketers Discuss the Challenges of Digital Transformation [Podcast]
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The eMarketer team has published a podcast on ‘Top Marketers Discuss the Challenges of Digital Transformation’ featuring Geoff Ramsey. eMarketer says, “First in a five-part series: eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges…. […]

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9 Digital Marketing Megatrends 2018 [Free Guide]
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Smart Insights has published a free guide ‘9 Digital Marketing Megatrends 2018’ for its members. This guide lists out the marketing trends for 2018. Smart Insights team says, “This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific digital marketing techniques […]

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Rainmaker Digital is at Your Service
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We’ve launched a lot of things over the last decade. Software, SaaS, WordPress hosting, WordPress design frameworks, themes, courses, certification, live training, conferences, and membership communities. And we’ve delivered tons of free content to teach you how to perform digital marketing, design, and copywriting in a way that works. But we’ve never offered to do […]

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HubSpot lists 8 digital marketing trends that may expire by 2018
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HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular […]

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Copyblogger opens ‘Digital Commerce Academy’
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Copyblogger has opened the registrations for the ‘Digital Commerce Academy’. The academy helps people build their digital business. The DCA covers the following courses: Build Your Online Training Business The Smarter Way How To Create Automated Marketing Funnels That Work Themes, Plugins, and More: Creating WordPress Products the Smarter Way Savvy Social Advertising The package also… […]

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7 Digital Marketing Strategies That Work: A Complete Guide
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There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]

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Report: Brands reducing their digital advertising budgets
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According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital advertising budgets. For […]

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Digital Marketing Depo’s ‘New RLSA Strategies for Search Marketers’ Webinar, May 25
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Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]

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Here's the 2017 State of Digital Marketing [Infographic]
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Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That’s why the Search Engine […]

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The Three Key Elements of Influential Digital Marketing
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Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is […]

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How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
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As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all […]

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track
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Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

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‘Minding the digital skills gap: top tips for aspiring modern marketers’ – EConsultancy
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Donna-Marie Bohan says, “At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.  In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of […]

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’11 Digital Marketers Who Are Innovating The Email Game’ – AWeber
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Olivia Dello Buono says, “Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73% of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, […]

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‘The Top Digital Channels for Generating B2B Leads’ – MarketingProfs
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Ayaz Nanji says, “B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United States. Respondents work for firms in […]

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Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales
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Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts: • Direct B2B sales • Indirect B2C sales through distribution partners Then there’s the partnerships […]

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Advice from three digital marketing experts on building your budget
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“Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets. It’s a fantastic reference because it may just be a good idea to line the walls with Drucker […]

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My Favorite Business Model for a Breakthrough Digital Business
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It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down. I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had […]

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‘Search ads generated 50 percent of digital revenue in first half of 2016’ – Search Engine Land
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Greg Sterling says, “Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. Overall, search ad revenue (desktop + mobile) represented 50 percent of the total, which was up 19 percent year over year. Mobile advertising as a channel (inclusive of multiple […]

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