Ecommerce’

China’s cross-border ecommerce spending to reach $100 billion in 2017
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An eMarketer report has predicted that China’s cross-border ecommerce spending will reach $100 billion in 2017. More findings Average spend per cross-border digital buyer will be $882 23% digital buyers in China will make at least one cross-border purchase via internet eMarketer’s senior forecasting analyst Shelleen Shum says, “The factors fueling the trend toward greater cross-border… […]

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How the symbiotic relationship between offline retail and eCommerce represents a huge opportunity for sellers – CedCommerce
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There has been a huge surge in eCommerce of recent years. Indeed, the surge has been large enough to worry many brick and retail store owners.

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Do’s and Don’ts you should stick to, while selling on Etsy.com?
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In old days for selling craft supplies, vintage and handmade items were all about fairs and craft shows. But now every thing is changed You can sell and buy these types of items from Etsy.com

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Optimize Image Search for Better E-commerce
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Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by […]

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The Evolving Role of Social Media in Ecommerce
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Private messaging is emerging to reach your market 24/7.

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‘How visual search is helping ecommerce brands’ – EConsultancy
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Nikki Gilliland says, “It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what you want than describe it. Luckily, visual search is helping to change this, making it much easier […]

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The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology
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Share After testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization. We call it the Conversion Sequence Heuristic. While it looks complicated, it’s simply a way of looking at a sales path and going through elements of […]

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‘2017: Why content is the queen of eCommerce’ – Experian Marketing Forward
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Ashley Lockridge says, “By now you’ve all seen the headlines about the burgeoning success of eCommerce compared to the relatively drastic decline in transactions for brick-and-mortar stores during the holiday season. ComScore data showed desktop online sales in the last two months of 2016 rose 12%, and are expected to rise to 16-19% once the mobile […]

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‘What is Wal-Mart’s e-commerce strategy?’ – Internet Retailer
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Zak Stambor says, “Wal-Mart’s acquisition of Moosejaw is the latest in a series of recent moves that illustrate the retail giant’s lack of a coherent e-commerce strategy, industry experts say. Wal-Mart Stores Inc.’s acquisition of outdoor gear retailer Moosejaw is puzzling to a number of retail industry experts. Consider the context: Wal-Mart is buying up relatively […]

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‘Four strategies for getting rich in e-commerce’ – Internet Retailer
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Don Davis says, “A new Internet Retailer report analyzes the value of privately held e-retailers and provides guidance on how to build the value of an e-commerce business. Every entrepreneur starting an online retail business at her kitchen table dreams of getting rich. It can be done, even if Amazon.com Inc.’s growing dominance of online […]

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10 Ingredients for Ecommerce Success
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There is no fast track to success in ecommerce, or any other type of business. I owned and operated a successful ecommerce company for 10 years. We sold that business, and …

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‘Easy Marketing Investments to Improve Your E-Commerce Store’ – MOZ
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Kane Jamison says, “At least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target […]

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‘Holiday e-commerce sales crushed expectations, NRF says’ – Marketing Land
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Matt McGee says, “New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with […]

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‘Holiday e-commerce sales slightly exceed expectations’ – Internet Retailer
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Tracy Maple says, “Online sales for the November-December period jump about 11% as totals hit a record $91.7 billion, according to Adobe. On desktops, web sales increase 11.9% to $63.1 billion, data from comScore shows. Online sales hit their targets this holiday season, with e-commerce sales increasing by double digits year over year, according to […]

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‘New data suggests November was a great month for e-commerce’ – Internet Retailer
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Stefany Zaroban says, “Nonstore sales increased 11.9% year over year, a deceleration from October, and an indication that election fatigue’s effect on retail was short-lived. All in all, November was a good month for online retail, as new data released this morning suggests U.S. consumers spent a lot more on the web in November than they […]

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For Success in Ecommerce, Figure Out the ‘What?’
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Last month, in “For Success in Ecommerce, Answer ‘Why?’,” I explored reasons for launching an ecommerce business. Understanding the “Why,” “What,” and “How” is critical to succeeding in any type …

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As expected, online sellers are the REAL winner this FESTIVE season
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This festive season online sellers are the real winners and the reasons make sense completely,online sellers compliment the festive mood with best discounts.

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Covers All the aspects of a Product : Vendor Product Addon
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Improve the Marketplace Feature and allow Vendor to sell all types of Products and do all type of things with super useful marketplace Product Addon.

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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition
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A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling […]

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For Success in Ecommerce, Answer ‘Why?’
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Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That …

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The Guide to Ecommerce Holiday Success [Part One]
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Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. In 2015, one out of every six dollars spent over the holiday season was spent online. To capture your […]

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