Email

Everything You Need to Know about Using GIFs in Email [Video]
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AWeber team has published a video in the series ‘Everything You Need to Know about Using GIFs in Email’. This particular video focuses on the use of GIFs. Michael Smith says, “GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At […]

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Four steps to innovate your email marketing
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In 2018, email marketers are expected to increase their use of automated emails with a view to provide better email experiences. Also email personalization is expected to start shifting heavily towards ‘what’s next’ instead of ‘what was’. It means that innovation is on the ways towards the email marketing domain and you can’t afford to stay […]

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]
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Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we […]

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2018 is almost here, and here are email trends for the new year
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Email marketing keeps evolving and it will continue to change in the new year. Econsultancy columnist Nikki Gilliland has compiled expert predictions on the 2018 email trends. Gilliland says, “We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead. Before we do, don’t forget you can check […]

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‘The Best Email Marketing of 2017’ Webinar December 19
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Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer […]

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Learn how to use emojis in email subject lines
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Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful. Malm says, “Emojis are in lots of subject lines these days. But do they work? […]

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Strategies to personalize your email campaigns
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Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’. HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email experiences. Amanda says, […]

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‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ Webinar 10.00 am PT
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Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show […]

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Streamline your email creation process with these strategies
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Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards is a no-brainer […]

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HubSpot shares 17 tips to write catchy email subject lines
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Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read […]

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Email marketing in 2018: some strategies you should adopt
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Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies you should […]

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
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If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may […]

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How to Think About Email Capture Forms Like a Customer
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What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short? In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two […]

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How to Organize Your Email: 12 Management Tools
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Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — […]

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Three ways to improve email deliverability
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According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper […]

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The Influential Executive's Guide to Email Marketing
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For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

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Avoid these mistakes for better email marketing
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Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make […]

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Improve your email open rates this holiday season
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Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season. Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns. says, “Engaging […]

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7 Examples of Email Signatures That Drive Conversions
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Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is […]

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Get more email subscribers using your blog
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Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are […]

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Measures to improve your email marketing ROI
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According to a 2016 Econsultancy survey, just three-quarters of companies say that the ROI offered by email was ‘excellent’ to ‘good’. Despite spending dollars and sparing hours if you are not able to get satisfactory revenue fro your email campaigns, there is some problem with the execution of it. To help us all get more […]

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