Email

Build an effective email automation program with these steps
imdigest.net

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective marketing […]

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16 Email Subject Lines You'll Probably Want to Click
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I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makes you want to take that […]

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AWeber shares email writing tips from marketing experts
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Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like […]

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
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How you can take advantage when everyone else is focused on social.

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How We Booked Over 200 Meetings With a Single Email Send
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Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way […]

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15 of the Best Email Marketing Campaign Examples You've Ever Seen
imdigest.net

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter […]

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Is Facebook Messenger the New Email? 3 Experiments to Find Out
imdigest.net

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

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‘5 Key customer segments to automate and engage with through email’ Webinar 10.00 am PT
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Kissmetrics is hosting a webinar on ‘5 Key customer segments to automate and engage with through email’ on Thursday, June 22 at 10.00 am PT. The webinar will address topics such as customer segmentation and data analysis. Webinar speakers Kath Pay, Founder and Snr Consultant, Holistic Email Marketing Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says,… [[ […]

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The Goal of an Email is to Get a Click
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As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?” In Quick Win Clinic episode […]

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58% Marketers to Increase Email Marketing Spending Next Year
imdigest.net

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s […]

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Consider These Ingredients to Boost Your Email Signup
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More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy […]

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‘3 Email Marketing Funnels That Keep Users Coming Back’ Webinar, June 8
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Kissmetrics is hosting a webinar on ‘3 Email Marketing Funnels That Keep Users Coming Back’ on Thursday, June 8 at 10.00 am PT. The webinar participants will learn about the live email marketing campaigns that are working in a big way right now. Webinar speakers Clayton Wood, Founder, CEO, Writer, ClaytonWood.org Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics… […]

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Email is a Relational Medium
imdigest.net

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to […]

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A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
imdigest.net

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should […]

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9 Link Building Email Outreach Templates That Actually Work
imdigest.net

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

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‘Get Started with Email Automation in 6 Easy Steps’ – AWeber
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Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. […]

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How Strategic Content Converts to Email Subscriptions and Sales
imdigest.net

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In […]

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’11 Digital Marketers Who Are Innovating The Email Game’ – AWeber
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Olivia Dello Buono says, “Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73% of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, […]

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16 Creative Email Design Trends to Watch in 2017 [Infographic]
imdigest.net

Change is the only constant. And email marketing is no exception to that.  Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers.  To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017’s […]

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‘Here’s Why Email Send Times Matter a Lot’ – AWeber
imdigest.net

Olivia Dello Buono says, “Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of Brand Driven Digital. “Social media comes and goes. […]

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‘The Beginner’s Guide to Growing Your Email List’ – AWeber
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Olivia Dello Buono says, “Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list. Here’s what Andy Crestodina, Co-Founder of Orbit Media, has to say about it: “Email marketing means ownership. Along with direct traffic (which is difficult to control) […]

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