Email

GoDaddy acquires email marketing startup Mad Mimi
imdigest.net

"Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier," Steven Aldrich, SVP of business …

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Email Marketing: Why It's Still One of the Most Effective Tools to Drive …
imdigest.net

The rise in popularity of social channels has cast a doubt over the future of email marketing with some people even claiming that it's “dead”. Many dispute that email lacks the instant real-time engagement that can be achieved through social networks, …

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5 Email Marketing Tips to Increase Open and Click Rates
imdigest.net

Adding personalization to your emails can increase interaction with your readers. Using merge tags you can do this without having to send individual emails. Most of the time the merge tags are somewhere easy to find in your email marketing editor, but …

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Email Marketing: Does your copywriting accomplish these 6 key objectives?
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Tweet When writing an email message, it’s easy to break the goal down to one thing – just trying to write compelling enough copy to get a click. But how do you actually earn that click? If you really want to optimize your email marketing, you have to think like the customer and walk through […]

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10 Steps To Email Success
imdigest.net

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context, the percentage of users who operate email account far exceeds those who are on any given social media platform. The longevity of email marketing has alot to do with […]

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‘Using Video in Your Email Marketing’ – ‘MarketingProfs’ Blog
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The latest article on ‘MarketingProfs’ is titled “How to Reach World Cup Fans Without a Big Marketing Spend”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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‘Yahoo to Enable Email Encryption For All Users by 2015’ – ‘Mashable’
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Lorenzo Franceschi-Bicchierai says, “Following Edward Snowden‘s revelations of widespread Internet surveillance, many technologists have been advocating for widespread encryption to counter the NSA, other spy agencies and hackers. “Encrypt all the things” has been their cry. Google listened, and now Yahoo is the second major email provider to join the movement. Alex Stamos, the… [[ This is a content summary […]

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How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
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Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity […]

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‘Using Data and Design to Create a Knockout Email Nurture Program’ Business 2 Community Webinar August 14
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This is a reminder for Business 2 Community’ webinar on email marketing. Business 2 Community is hosting a webinar with Aaron Bolshaw on Thursday, August 14 at 2.00 pm ET. The topic of the webinar is “Using Data and Design to Create a Knockout Email Nurture Program”. The ‘Business 2 Community’ team says, “This session will cover: Batch-n-blast vs […]

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
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If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.

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‘Using Incentives to Grow an Email List’ – Web Marketing Today
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The latest ‘Web Marketing Today’ blog post is titled “21 Essential Social Media Monitoring Tools”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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’4 Simple Email Marketing Mistakes That Are Easy to Avoid’ – HubSpot
imdigest.net

Ryan Scheeppe says, “There are few things more disappointing in an email marketer’s job than seeing a typo in the subject line of your latest campaign after clicking “send”. We all make mistakes with grammar and spelling from time to time (not to mention dead links, failed personalization tags and missing images). However, there are other […]

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