Email

‘Six Email Worst-Practices: How to Send Your Emails to Your Customer’s Trash’ – MarketingProfs
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Dan Hanrahan says, “You’ve Got (Tons of) Mail More than 205 billion emails are sent out every day; email is the glue that helps clever marketing stick. Some 72% of US adults say they prefer that companies communicate with them through email, and 91% say they’d like to receive promotional emails from the companies they […]

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‘The Best Days to Send Email Campaigns and Other Email Marketing Tips’ – Entrepreneur
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Ted Dhanik says, “Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the […]

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When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
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I don’t know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to […]

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‘7 easy wins to add to your email marketing to-do list’ – Marketing Land
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Chad White says, “Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. […]

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‘7 Step Email Marketing Checkup for Retailers’ – Small Business Trends
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Rieva Lesonsky says, “What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin. How wide? Overall, 68 percent of […]

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‘Should You A-B Test Email Marketing Campaigns?’ – Small Business Trends
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Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in […]

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‘Email Marketing Automation Tips for This Holiday Season’ – MarketingProfs
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Marian Price says, “The days between Black Friday and Christmas pull in 50-100% more revenue than the rest of the year, making it an all-hands-on deck season for marketers. But what if you could make your marketing strategy more efficient and effective without a huge investment in time and resources? That’s the power of email marketing […]

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How to Write the Perfect Marketing Email [Free Ebook]
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From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect […]

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‘How to Write the Perfect Marketing Email [Free Ebook]’ – HubSpot
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Megan Conley says, “From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write […]

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9 Places to Find Quality Email Newsletter Templates
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If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count … and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. If done well, though, email newsletters can do wonders to help you build an […]

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‘Email Marketing: A Fresh Take From the Experts’ – CMI
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Andrea Fryrear says, “Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in […]

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‘Top 5 Way To Merge Blogging With Email Marketing’ – Entrepreneur
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Katy Embry says, “Blogging is the outcome of your research, understanding of a topic, your expressions based on your audiences’ preferences. Email marketing is the platform that helps marketers promote their brand. Blogging is like the icing on the cake named ’email marketing’, making both equally desirable and worth the read. So, if you create a […]

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Behind the Scenes at Copyblogger: Our New Email Approach
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Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this new approach […]

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Email, Belonging, and the Compelling ‘New’ Element of Persuasion
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(Tap tap … Is this thing on?) Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol. The Weekly came from a message we heard from our subscribers: I love you guys but … holy guacamole that’s a lot of emails. And, as a person with Way […]

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‘How to find the email personalization sweet spot’ – ‘Marketing Land’ Article
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Scott Helmes says, “Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks will help marketers find that… [[ This […]

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Get More Clients With Smarter Email Marketing
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Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three […]

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19 Lead Nurturing Email Examples You'll Want to Steal
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You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet. That’s where lead nurturing comes […]

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’30 Ways to Slice Your Email Database for Better Email List Segmentation’ – HubSpot
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Sophia Bernazzani says, “If you’re new to the world of email marketing, you might be unfamiliar with the importance ofsegmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. The best part about email segmentation? There are a ton […]

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30 Ways to Slice Your Email Database for Better Email List Segmentation
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If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015.  The best part about email segmentation? There are a ton of creative ways […]

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‘Marketing to Millennials: Social Media, Privacy, and Email Trends’ – MarketingProfs
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Ayaz Nanji says, “Millennials in the United States are heavy users of Facebook’s platforms, they are less worried about privacy compared with older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. The report was based on data from a nationwide survey of 1,769 Millennial adults (age 18-34) and […]

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12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns
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You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious marketing opportunity. […]

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