Email

‘How To Make Sure Your Email Newsletter Doesn’t Instantly Go to Trash’ – Entrepreneur
imdigest.net

Rustam Singh says, “Email marketing is by far your safest bet to market your product and services which is available at an equal platform to everyone, for completely free. Users do no complain because of the minimal invasion into users personal lives (as compared to the most irritating obsolete form of marketing of SMS promotional). […]

6
Like
Save
‘How to make your email marketing engaging to millennials’ – Marketing Land
imdigest.net

Scott Heimes says, “Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend reading their emails and maximize their email marketing efforts. But how? To make an impact among millennials, marketers need to break the mold, focus their attention and […]

4
Like
Save
5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers
imdigest.net

You know the old adage: you never get a second chance to make a first impression. That maxim is certainly true in the email marketing world. Your email welcome message is the first message new subscribers receive when they register for a free account with your site or subscribe to your email list. A well-crafted […]

10
Like
Save
Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
imdigest.net

“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation is a non profit conservative think tank focused on conservative policy formation and promotion. I realize quoting a political organization […]

5
Like
Save
‘Email Marketing STILL Not Dead, New Podcast Claims’ – Small Business Trends
imdigest.net

Annie Pillon says, ““Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once. But a new podcast wants to bring a new perspective to that discussion about email marketing. Email Marketing’s Grave is a new podcast from the team at […]

4
Like
Save
‘Tips for Choosing the Right Email Marketing Service for Your Business’ – AWeber
imdigest.net

Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie. There are a lot of things to consider when deciding which email service provider (ESP) is going to help […]

8
Like
Save
15 Email Newsletter Examples We Love Getting in Our Inboxes
imdigest.net

When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze […]

5
Like
Save
Email Marketing: Test ideas for five types of email
imdigest.net

Testing your email marketing can help power some pretty impressive results – like a 100% increase in clickthrough or a 114% boost in revenue. But … let’s be real … it is harder to test your email than to just send a single version of the email idea you come up with. One challenge with […]

10
Like
Save
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
imdigest.net

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. You may often think to yourself, […]

5
Like
Save
‘Ads not performing? Strategies to steal from the email marketing playbook’ – Marketing Land
imdigest.net

Mike Sands says, “I don’t know a marketer today who doesn’t marvel at the pace the industry is moving. But ask any CMO what his or her priorities are, and chances are good that a key focus today was also on the priority list five, 10, even 20 years ago — and will continue to […]

10
Like
Save
‘Why should marketers fight email fraud?’ – Experian Marketing Forward
imdigest.net

Brian Westnedge says, “It is no secret to digital marketers that email delivers business value. 72 percent of customers rate email as the most preferred method of communication and for every $1 spent, email marketing generates $38 in ROI. Unfortunately, the most valuable marketing channel is also the least secure. Every day, marketers pay a hidden […]

5
Like
Save
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
imdigest.net

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

6
Like
Save
‘Adding kinetic email to your email marketing strategy’ – Experian Marketing Forward
imdigest.net

David Kepets says, “Pushing the envelope with kinetic email Now is the time to push the envelope with email. Marketers have been apprehensive to test new ideas with email marketing but are intrigued by the possibilities kinetic email brings to the table. So what is kinetic email? It’s the ability to include interactive and dynamic actions […]

5
Like
Save
Email Marketing Defined in 60 Seconds [Animated Video]
imdigest.net

Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a lot […]

5
Like
Save
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
imdigest.net

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

4
Like
Save
Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]
imdigest.net

Tweet Email is a great medium for testing. It’s low cost, and typically requires less resources than website testing. It’s also near the beginning of your funnel, where you can impact a large portion of your customer base. Sometimes it can be hard to think of new testing strategies, so we’ve pulled from 20 years […]

3
Like
Save
Is email marketing dead among younger demographics?
imdigest.net

The conclusions from those two studies couldn't be more mixed, so in order to find out more about how younger demographics really feel about email, Marketing Dive spoke with two industry experts, Marie Homne, senior marketing strategist at Yesmail, and …

2
Like
Save
Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part 2]
imdigest.net

Tweet Does your email audience prefer short or long emails? How about images versus GIFs? If you don’t know the answer to any of these questions, it’s OK. All you need is an A/B email test.  Testing allows us to better understand our customers, and determine ways we can better engage them. Last week, we […]

8
Like
Save
The need for speed in email marketing
imdigest.net

ss-email-man The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience …

7
Like
Save
Email Marketing: Best Practices for Success
imdigest.net

When a customer gives you their email address, you both enter into a contract. They give you that personal information because they trust you. They trust you to use that information to provide them with helpful, useful content that concerns you both …

2
Like
Save
5 Practical Tips to Improve Your Email Marketing Campaign
imdigest.net

Every business needs to grow, and email marketing remains one of the best tools for both reaching and maintaining customers. While a few years ago, marketers were quick to announce that email was dead. This has proven to be far from true. In fact, it's …

8
Like
Save