Email

5 Simple Fixes To Improve Your Email Marketing and Generate Results
imdigest.net

When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for your business. However, most companies don't implement email marketing strategies the right way, and …

8
Like
Save
Email Marketing: Where From Here?
imdigest.net

The current strong favorite is email, and the reasons are several – email is direct, it can be at least somewhat targeted, it is efficient, and it is reasonably cost effective (more than 70 percent of companies will spend more time and money on email …

9
Like
Save
Luxury Brands Fail To Segment And Target Customers Strategically In Email …
imdigest.net

Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas . The Dawn of Luxury CRM: Email do's and don'ts …

6
Like
Save
15 ways to improve your email marketing campaigns
imdigest.net

Of course, there is always room for improvement with any marketing method. So to find out how businesses, especially small and midsized ones, can increase the effectiveness of their email campaigns dozens of email marketers and small business experts …

3
Like
Save
Help Your Nonprofit Make a Difference With Email Marketing
imdigest.net

Email marketing is unique in that it's a personalized, 1:1 communication that can be executed on a massive scale. Keep your donors apprised of the initiatives you're working on and how they can help, as the Red Cross does with its request for donations.

4
Like
Save
Study: Companies Will Spend More Time and Money on Email Marketing in 2016
imdigest.net

DENVER–(BUSINESS WIRE)–A new study reveals email marketing will remain a top priority for companies in 2016 with nearly three out of four companies (71.8 percent) planning to spend more time on email production and more than four out of five (86.7 …

7
Like
Save
23 Better Alternatives to the “Just Checking In” Email
imdigest.net

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. They don’t care that you […]

0
Like
Save
13 of the Best Examples of Beautiful Email Design
imdigest.net

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]

8
Like
Save
What Happened to Our Metrics After We Stopped Sending So Much Email
imdigest.net

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.  We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe […]

8
Like
Save
‘20 Predictions for the Next 5 Years that Every Email Marketer Should Hear’ – MarketingSherpa Blog
imdigest.net

Paul Cheney says, “Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How will email marketing evolve between now and the end of the decade?’ That was what Chad […]

10
Like
Save
‘Email as a springboard for data-driven marketing’ – Experian
imdigest.net

Andrew Werner says, “A recent survey from The Relevancy Group shows that marketing executives view email as the most trusted marketing channel for revenue generation. I work with clients every day that are driving real business results from their email programs. But it’s not as easy as hitting send. The email programs that drive results are […]

10
Like
Save
Email marketing has its limits
imdigest.net

PITTSBURGH, PA: Two-thirds (67%) of US shoppers believe that receiving six or more emails a week from retailers is too many, yet on average they receive 13 a week even though they signed up to get them from just a couple of retailers, according to a …

9
Like
Save
Email marketing works
imdigest.net

You might be annoyed by the constant marketing you're getting in your email, but that's only because research shows that the method works. Not only does it work, but it's working better than (almost) ever. Email marketing software provider Sign-Up.to …

10
Like
Save
‘Email Remains the Heart of Cross-Channel Marketing’ – Entrepreneur
imdigest.net

Tony D’Anna says, “Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that […]

7
Like
Save
The Ultimate Guide to Email Marketing for Retail
imdigest.net

Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in …

7
Like
Save
DMA Honors Email Marketing Leaders
imdigest.net

Alaska Airlines and Cordial.io received top accolades as email marketers of the year, the Email Experience Council (eec) and the Direct Marketing Association (DMA) announced on Thursday. Jeanne Jones, director of customer communications at Alaska …

10
Like
Save
Email marketing: How to stay out of the spam folder and increase open rates by …
imdigest.net

Email actually allows you to reach out to users and re-enage those that might not necessarily be coming back naturally. “We don't really think of it as marketing emails,” says Johnson. “We actually think of our email as an extension of our product …

4
Like
Save
The Essentials of an Email Marketing Campaign
imdigest.net

Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and kicking. In short, many …

6
Like
Save
7 Quick-Hit Campaigner Tips to Streamline Your Email Marketing
imdigest.net

For any business today that relies on online customer and subscriber lists, it's impossible to monetize that list and grow your user base without an effective email marketing strategy. While there are plenty of affordable tools out there to blast out …

10
Like
Save
7 Ways to Re-Engage Contacts through Email Marketing
imdigest.net

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply unacceptable. Fortunately, there's hope for businesses in search of a cost-effective way to re-engage …

10
Like
Save
How to Offer a Unique Customer Experience Using Email Marketing
imdigest.net

In email marketing, context is what surrounds your recipients when they open your email, it's their environment at the moment-of-open. Hence location, weather conditions, device or even time of the day can be part of your opener's context. Leveraging …

9
Like
Save