Email

‘Email Marketing in a Mobile-First Era: How to Get It Right’ – MarketingProfs
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Shani Rosenfelder says, “With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, think again and take a look at the Litmus chart, below. Around half of all the messages sent during the second […]

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Business Insider is hiring an email marketing intern
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The marketing team is a very fast moving, dynamic group with lots of exciting, new programs. We are looking for someone enthusiastic and ready to contribute to the success of the team in the role of an Email Marketing Intern. This role will support the …

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‘Latest email marketing benchmarks: 3 takeaways’ – Experian
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Shelley Kessler says, “Competition in the inbox is fierce. That’s why it’s important for email marketers to keep an eye on email industry benchmarks that, alongside their own data, can uncover valuable email trends. Have a look at some of the major takeaways from the Q4 2015 Email Benchmark Report. 1. Mobile matters more than ever […]

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Leap Ahead in Your Email Marketing
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Monday is one of the best days to send email newsletters, according to recent research. So how can email marketers take advantage of the extra Monday in 2016? In an analysis of more than 6.8 million emails opened daily, email solutions provider myMail …

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CrowdReviews.com Urges Buyers of Email Marketing Software to Select Reviewed …
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SANTA FE, NM–(Marketwired – February 27, 2016) – CrowdReviews.com, a platform for reviewing and ranking email marketing solutions, has released a statement urging those searching for email marketing solutions to consult online reviews prior to making …

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Email marketing: How to increase open rates by 500% (webinar)
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Don't miss this opportunity to join VB analyst Jon Cifuentes and guest panelist Move Inc. CMO Nate Johnson as they drill down into the most important things you need from an email marketing platform — and which vendors are in greatest demand, and why.

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‘Using Technology to Improve Your Email Sales’ – Small Business Trends
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Scott Shane says, “Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return. There’s just one problem. Customers are getting inundated with sales emails, and fewer of them are […]

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‘Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing’ – Aweber Blog
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The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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5 Predictions For Email Marketing In 2020
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In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which is when the next Leap Day will be. Their “Email Marketing in 2020” predictions covered everything from inbox …

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Key tips for your email marketing
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As your business seeks to grow, one method to help is to setup an automated sales pipeline on your website that uses email. This use of automated “drip marketing” emails is an efficient way for a business to grow leads and nurture a prospect in the …

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‘Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal’ – MarketingExperiments
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Daniel Burstein says, ““Most email clients nowadays pull and display a preview text in addition to the sender (or ‘from’) name and subject line of an email. While all inbox fields are fertile ground for optimization and A/B testing, optimizing preheader snippet is frequently a quick win,” Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis Business […]

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Millennials and Email Marketing: Hospitality-specific data yields intriguing …
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Many marketers have claimed that Millennials don't use email. They're on Snapchat, they're on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the campaigns your hotel is sending to 20-somethings end …

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Email Marketing: Preheader testing generates 30% higher newsletter open rate for trade journal
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Tweet “Most email clients nowadays pull and display a preview text in addition to the sender (or ‘from’) name and subject line of an email. While all inbox fields are fertile ground for optimization and A/B testing, optimizing preheader snippet is frequently a quick win,” Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis Business Media, […]

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Are Pop Culture References Risky Or Safe in Email Marketing?
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“People are more attuned to pop culture references than almost anything else,” says Steven Aldrich, chief product officer at GoDaddy and head of GoDaddy Email Marketing. “But you can't write about Beyonce and the Super Bowl unless you can tie it back …

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10 Ways You Can Enhance Your Email Marketing Efforts
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Your email marketing strategy can have a big impact on your sales and the overall success of your business. To build your list and more effectively communicate with your subscribers, check out these tips from some members of our small business community.

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Why Email Marketing Is Not Enough
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Before I get started on this post, a disclaimer: I love email marketing. It's a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers. But email marketing, on its own, is not enough. In fact, if you …

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3 Email Marketing Tips to Spice Up your Valentine's Day Campaigns
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Valentine's Day may be a time to celebrate loved ones and relationships, but with the average person spending more than $140 for Valentine's Day, it's also the perfect time for small businesses to drive sales and traffic utilizing email marketing …

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‘Finish Line Tells Us What Customers Want in Email Marketing’ – MarketingSherpa Blog
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Regina Love says, “For leading athletic retailer Finish Line, a memorable customer experience means focusing on product, presentation and people. During MarketingSherpa Email Summit 2015, after presenting his session on “What Customers Want,” Erin Hogg, Reporter, MarketingSherpa, interviewed 2015 MarketingSherpa Best-in-Show Award Winner, Aaron Buchanan, Digital Personalization Manager,… [[ This is a content summary only. […]

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SoftVu to Launch Compliant Email Marketing and Text Messaging System at the …
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Overland Park, KS – SoftVu, the leading provider of marketing CRM and email marketing automation solutions will introduce their email automation and text messaging platform designed for the accounts receivable management industry at the upcoming Debt …

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Report: Almost Half Of Email Marketers Send Everyone The Same Email
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A third of email marketers don't actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, “State of Email Marketing By Industry” surveyed 1831 marketers …

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6 Tips to Improve Email Marketing Deliverability in 2016
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U.S. email marketing delivery rates have dropped more than 10%, from 87% in 2014 to 76% percent in 2015, according to a recent study conducted by Return Path. American businesses saw nearly one in four emails land in the spam folder or go missing.

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