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HubSpot shares 5 ways to get more messages on Facebook
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Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows. HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook. […]

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75 Creative Facebook and Instagram Video Tips
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It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.”  If you answer “yes” to this question, you’re […]

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Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?
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Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.

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How to Use Facebook Live: The Ultimate Guide
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In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]

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How to Tell if Your Facebook Campaign Was Actually Worth It
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As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]

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Don't Freak Out, but Facebook Added a New Kind of Feed
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When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic. For example, you may have recently heard some speculation around the channel’s recent “Explore Feed” rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they […]

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Buffer’s list of Facebook algorithm factors and changes
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Buffer columnist Alfred Lua has compiled a comprehensive list of Facebook’s algorithm factors and changes. By understanding the Facebook algorithm marketers can customize their Facebook marketing campaigns which can perform better. Lua says, “Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. If you want to know more… […]

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How to Understand Facebook Insights for Social Video
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Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]

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Seven techniques to use Facebook Messenger marketing
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According to a Facebook IQ survey, 50% people are more likely to shop with a business they can message and 61% like personalized messages from businesses. Facebook Messenger having a user base of more than one billion people, is one of the most efficient ways for the marketers to reach out to their customers. Buffer’s Alfred Lua […]

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Top Tips to Create Facebook Videos to Market Your Business (Infographic)
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Video is one of the best way to engage and attract customers on the social platform.

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
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Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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Facebook announces action against video clickbait
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Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in […]

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there’s no perfect answer. Different businesses may find different days […]

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How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
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Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]

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Get more shares on Facebook with great headlines
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Social media has empowered marketing by making the advertising option available. But even without opting for advertising, you can still market on Facebook and other social media platforms. With great content and attention grabbing headlines you can appeal to masses and get more shares on social networls. Small Business Trends’ Matt Mansfield has shared some […]

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‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ Webinar July 13
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Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing […]

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Are You Making This Big Facebook Ads Mistake? (Video)
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Entrepreneur’s Ben Angel has published a video to share information on Facebook advertising mistakes that marketers make. Ben says, “Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads […]

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Is Facebook Messenger the New Email? 3 Experiments to Find Out
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Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

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What We Learned From Spending $100k On Facebook Ads
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For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]

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‘The Facebook Ads Blueprint: Why most fail, but you won’t’ Webinar at 10.00 am PT
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Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT. The webinar participants will discover useful Facebook advertising strategies. Webinar speakers Matt Nelson, Senior PPC Account Manager, KlientBoost Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Are you running… [[ This is a […]

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Facebook Introduces ‘Value Optimization’ for Marketers
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Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically […]

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