The social network is expected to lose 2 million users ages 24 and younger in 2018.
By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to face scrutiny over bad actors allegedly […]
Digital Marketing Depot is hosting a webinar on ‘Advanced Ad Targeting Strategies for AdWords, Facebook and Display’ on Tuesday, January 30 at 1.00 pm EST. The DMD team says, “Join our ad targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the […]
We write quite a bit about the most effective ways to use Facebook. How can you grow your audience? How can you reach the right people? And what’s the best way to use ads? And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. Now, instead of simply publishing a […]
Facebook is one of the most used and useful social platforms that helps businesses strengthen their online presence and make their brands successful. If your concern is local marketing, there also Facebook can be a strong support. Developing local marketing strategy is essential to get more sales done. HubSpot columnist Brian Appleton has shared nine […]
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, […]
Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows. HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook. […]
It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” If you answer “yes” to this question, you’re […]
Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.
In April 2016, Facebook launched Facebook Live: a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement […]
As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’ve probably heard these stats before. […]
When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic. For example, you may have recently heard some speculation around the channel’s recent “Explore Feed” rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they […]
Buffer columnist Alfred Lua has compiled a comprehensive list of Facebook’s algorithm factors and changes. By understanding the Facebook algorithm marketers can customize their Facebook marketing campaigns which can perform better. Lua says, “Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. If you want to know more… […]
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]
According to a Facebook IQ survey, 50% people are more likely to shop with a business they can message and 61% like personalized messages from businesses. Facebook Messenger having a user base of more than one billion people, is one of the most efficient ways for the marketers to reach out to their customers. Buffer’s Alfred Lua […]
Video is one of the best way to engage and attract customers on the social platform.
Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]
Video plays an important role in enhancing our marketing efforts. But by some video is used to generate some clicks and get a few visits to their website. To penalize such publishers, Facebook has announced a new policy which will limit the spread of stories in news feed that feature video play buttons embedded in […]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there’s no perfect answer. Different businesses may find different days […]
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]
Social media has empowered marketing by making the advertising option available. But even without opting for advertising, you can still market on Facebook and other social media platforms. With great content and attention grabbing headlines you can appeal to masses and get more shares on social networls. Small Business Trends’ Matt Mansfield has shared some […]