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‘From Start to Finish: Being Compelling In Your Virtual Communication’ Webinar December 13
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Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
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If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
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I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton […]

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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [Podcast]
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The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’. Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. […]

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‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar 1.00 pm EDT
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Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT. The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI. The DMD team says, “Join our featured speaker Brendan […]

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Thanks Live Chat, Messaging Will Take It From Here
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Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

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Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
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“Sometimes, when we get excited about the latest technology we can apply to a page or the most beautiful design, we miss the most important element — the soul of what we’re trying to talk about.”  Flint McGlaughlin, Managing Director and CEO, MECLABS Institute As marketers, it’s only natural that we like professional-looking webpages with […]

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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AWeber shares email writing tips from marketing experts
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Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like […]

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‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar September 26
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Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT. The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI. The DMD team says, “Join our featured speaker Brendan […]

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How to Build a Chatbot from Pitch to Promotion
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In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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The Evolution of Influencers, From the 1700s to Today (Infographic)
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While influencer marketing may have started long ago, it’s reaching new heights today with the help of social media.

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
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What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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Business, Success and Marketing Tips from Tech Leaders (Video)
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Entrepreneur contributor Michelle Held has shared business, success and marketing tips shared by four tech leaders. The tips are from Brandon Gustafson, assistant professor of marketing of Oakland University, Shawn Collins, co-founder of Affiliate Summit, Vadim Rogovskiy, the founder of Clickky, and Alex Bornyakov, the CEO of Verta Media. Michelle says, “Building your network is an… [[ This is […]

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10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
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It’s finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month’s roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs.  Regardless of seasonal appropriateness, this month’s […]

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‘How to Drive Breakout Growth: Learning from Fast-Growing Startups’ Webinar July 6
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Kissmetrics is hosting a webinar on ‘How to Drive Breakout Growth: Learning from Fast-Growing Startups’ on Thursday, July 6 at 10.00 am PT. The webinar will show how fast-growing companies organizing themselves and operate. Webinar speakers Morgan Brown, Author of Hacking Growth: Learning from Fast-Growing Companies Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics… [[ This is a content […]

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop
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I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in […]

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Your Summer Reading List from the Copyblogger Editorial Team
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I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to […]

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What We Learned From Spending $100k On Facebook Ads
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For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]

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3 Tips on High-Conversion Copy from a Sales Page Specialist
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I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in […]

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A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
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Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should […]

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