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Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
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While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in […]

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The Future of Voice From Smartphones to Smart Speakers to Smart Homes [comScore Presentation]
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The comScore team has published a presentation on ‘The Future of Voice From Smartphones to Smart Speakers to Smart Homes’. The presentation highlights the future of voice in context of the marketing. More about the presentation comScore Senior Director of Emerging Products Susan Engleson examines how consumers are interacting with voice-enabled devices today and what […]

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Conversion Optimization Testing: Validity threats from running multiple tests at the same time
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A/B testing is popular among marketers and businesses because it gives you a way to determine what really works between two (or more) options. However, to truly extract value from your testing program, it requires more than simply throwing some headlines or images into a website testing tool. There are ways you can undermine your […]

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Download ‘Smart SEO Steps’ Ebook from StudioPress
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Copyblogger team has shared a free ebook titled ‘Smart SEO Steps’ from StudioPress. This ebook teaches ways to help build better search visibility. Brian Gardner says, “There is no silver bullet when it comes to search engine optimization — no single plugin that does everything you need, no automated bot that makes it perfect. To succeed […]

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A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
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How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question. We’ll focus […]

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The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing
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In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools. It is obvious that everything on this site is designed to help visitors find the product they are looking for and to convince them that the product is right for […]

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How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
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The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket […]

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What You Can Learn From These 3 Celebrity Women on Using Social Media for Social Good
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From including your audience in your brand story to being a resource, here are some tips to help you do good on social media.

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Here’re some marketing lessons from 2017
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HubSpot columnist Joy Dick has shared the six biggest marketing lessons that HubSpot learned in 2017. With these lessons you can plan out your 2018 marketing campaigns. Joy says, “One of our goals as a marketing team in 2017 was to push ourselves to do the right thing, even if that meant more difficulty for […]

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
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2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a […]

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‘From Start to Finish: Being Compelling In Your Virtual Communication’ Webinar December 13
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Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
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If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
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I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton […]

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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [Podcast]
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The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’. Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. […]

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‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar 1.00 pm EDT
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Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT. The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI. The DMD team says, “Join our featured speaker Brendan […]

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Thanks Live Chat, Messaging Will Take It From Here
imdigest.net

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

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Leveraging Compelling Stories: How to draw out your value proposition from your company’s story
imdigest.net

“Sometimes, when we get excited about the latest technology we can apply to a page or the most beautiful design, we miss the most important element — the soul of what we’re trying to talk about.”  Flint McGlaughlin, Managing Director and CEO, MECLABS Institute As marketers, it’s only natural that we like professional-looking webpages with […]

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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AWeber shares email writing tips from marketing experts
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Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like […]

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‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar September 26
imdigest.net

Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT. The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI. The DMD team says, “Join our featured speaker Brendan […]

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How to Build a Chatbot from Pitch to Promotion
imdigest.net

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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