From including your audience in your brand story to being a resource, here are some tips to help you do good on social media.
Having a shop dog can help foster social connections, a sense of community and customer loyalty.
Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis. How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one’s work in an unrealistic quest for it to be […]
When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.
Email subscriber Jennifer recently wrote to us saying, “I’m a big fan of MECLABS and your value proposition work. I’d love to see a story with specific examples of five great value propositions.” Well, Jennifer, let’s dive right in. The first example of what a value proposition should look like is from the University of […]
How you can use your platform to make a difference.
Jen Hacker sits down with The Good Beginning founder Beth Helmstetter to learn the story behind building her own brands.
Did you know that it only takes a tenth of a second to make a first impression? In other words, when you meet someone for the first time, you need to be on your game from the very beginning. This includes being aware of everything from the words you choose to the body language you […]
Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that — until somewhat recently — was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and […]
Let’s go deep for a moment. Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online. As Mr. Sartre once said, “Words are loaded […]
You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results. We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time. This week, we have […]
SBT team says, “Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s […]
These tools make it easy for you to give back, while pushing you and your business ahead.
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo […]
Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge. Or maybe you are like […]
In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on. Trouble is, there are two types of attention: good and bad. And the brands below know a thing or […]
One of the most popular forms of PPC is search engine advertising. This lets advertisers compete for ad placement in a search engine's sponsored links whenever a user searches a keyword related to a business offering. So searching for a nearby print …
Even some railway companies, which have seen a drop-off in crude-oil deliveries, consider today's lower petroleum prices as a net plus for the industry because oil is a relatively small part of what many railways ship. Cynthia Scarano, executive vice …
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We all want to be more creative — to be able to produce insightful, novel ideas whenever we need to. Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by […]
Publishers provide a very valuable service by delivering traffic to advertisers who might not otherwise be on a customer's radar. However, as the proliferation of toolbars and browser extensions has grown, advertisers have seen revenue from toolbar …
“Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health. In a study of character strengths, gratitude was found to be the best predictor of […]