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Your Google Rank Doesn’t Matter Anymore [HubSpot]
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HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization. Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. […]

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What are Google and Justin Timberlake Up To?
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I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes. And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. It all started when my colleague, HubSpot’s […]

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Google announces availability of new Search Console in beta
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Google has announced the availability of new Search Console in beta. Google has incorporated user feedback in practical design details and architectural decisions for updating the console. Google’s Search Console UX team says, “The new Search Console beta is up and running. We’ve been flexing our listening muscles and finding new ways to incorporate your feedback […]

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Here's How Featured Snippets Work, According to Google
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Friends, I have a confession to make.  There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s […]

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Google Introduces #SmallThanks Hub for Businesses
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Google has introduced #SmallThanks Hub for businesses to provide with free, customized marketing materials to promote their business. To promote your business with #SmallThanks Hub you just need to search for your business name on the site, and Google will automatically create posters, social media posts, window clings, stickers and more—based on the reviews and local […]

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Searching ‘iPad Mini Retina’ on Google, Comparison Engines
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In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as … The post Searching ‘iPad Mini Retina’ on Google, Comparison Engines appeared first on Practical Ecommerce.

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Google adds ‘Landing Pages’ mobile assessment page to AdWords
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Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing. Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google […]

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Improve site’s Google ranking with these tips
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It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in […]

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How to Make Your Google AdWords Ads More Impactful Without Spending More
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A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]

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Google shares information on new Search Console features
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Google Search Console’s John Mueller has shared information about two new experimental features of Search Console.  According to Muller, the redesigned Search Console is intended to provide more actionable insights, better support, faster feedback etc. Talking about the changes occurring in AMP, Muller says, “The new AMP fixing experience starts with the AMP Issues report. […]

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Google AdWords introduces ‘call bid adjustments’ feature
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Google has added new call bid adjustments feature to AdWords. It will help advertisers generate more calls. This feature will allow marketers to control how often the call option appears with the search ads. Amit Agarwal, Senior Product Manager, Calls & Messaging, Google, says, “Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For […]

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there’s no perfect answer. Different businesses may find different days […]

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Research shows videos are ranked differently in Google & YouTube
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Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you […]

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‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ Webinar July 20
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MarketingProfs is hosting a webinar on ‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ on Thursday, July 20 at 12.00 pm ET. The webinar participants will learn how to use Google Analytics at an advanced level, to manage marketing tags and more. Webinar speakers Andy Crestodina Kerry O’Shea Gorgone MarketingProfs team says, “Today’s digital… […]

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What You Missed Last Month in Google
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For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for […]

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Tips to Manage Bad Reviews on Google
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In the world of content marketing, reviews matter. Positive customer reviews can help you convert more prospects into customers. Business.com writer Stephen Van Delinder has published an article advising marketers on handling bad reviews on Google. Delinder says, “When it comes to negative feedback, studies have shown that customers tend to put more weight into […]

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
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We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

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5 Things to Know About Google Attribution
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Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels. Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service. Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out… [[ This […]

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Google Warns Webmasters Against Spammy Links in Large-scale Article Campaigns
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The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they… […]

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9 of the Biggest Google I/O Keynote Announcements
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Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]

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Google Search: How It Checks ‘Authority’ of Web Pages
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Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a […]

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