Google

Google Introduces #SmallThanks Hub for Businesses
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Google has introduced #SmallThanks Hub for businesses to provide with free, customized marketing materials to promote their business. To promote your business with #SmallThanks Hub you just need to search for your business name on the site, and Google will automatically create posters, social media posts, window clings, stickers and more—based on the reviews and local […]

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Searching ‘iPad Mini Retina’ on Google, Comparison Engines
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In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as … The post Searching ‘iPad Mini Retina’ on Google, Comparison Engines appeared first on Practical Ecommerce.

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Google adds ‘Landing Pages’ mobile assessment page to AdWords
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Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing. Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google […]

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Improve site’s Google ranking with these tips
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It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in […]

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How to Make Your Google AdWords Ads More Impactful Without Spending More
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A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]

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Google shares information on new Search Console features
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Google Search Console’s John Mueller has shared information about two new experimental features of Search Console.  According to Muller, the redesigned Search Console is intended to provide more actionable insights, better support, faster feedback etc. Talking about the changes occurring in AMP, Muller says, “The new AMP fixing experience starts with the AMP Issues report. […]

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Google AdWords introduces ‘call bid adjustments’ feature
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Google has added new call bid adjustments feature to AdWords. It will help advertisers generate more calls. This feature will allow marketers to control how often the call option appears with the search ads. Amit Agarwal, Senior Product Manager, Calls & Messaging, Google, says, “Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For […]

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there’s no perfect answer. Different businesses may find different days […]

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Research shows videos are ranked differently in Google & YouTube
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Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you […]

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‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ Webinar July 20
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MarketingProfs is hosting a webinar on ‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ on Thursday, July 20 at 12.00 pm ET. The webinar participants will learn how to use Google Analytics at an advanced level, to manage marketing tags and more. Webinar speakers Andy Crestodina Kerry O’Shea Gorgone MarketingProfs team says, “Today’s digital… […]

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What You Missed Last Month in Google
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For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for […]

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Tips to Manage Bad Reviews on Google
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In the world of content marketing, reviews matter. Positive customer reviews can help you convert more prospects into customers. Business.com writer Stephen Van Delinder has published an article advising marketers on handling bad reviews on Google. Delinder says, “When it comes to negative feedback, studies have shown that customers tend to put more weight into […]

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
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We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

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5 Things to Know About Google Attribution
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Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels. Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service. Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out… [[ This […]

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Google Warns Webmasters Against Spammy Links in Large-scale Article Campaigns
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The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they… […]

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9 of the Biggest Google I/O Keynote Announcements
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Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]

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Google Search: How It Checks ‘Authority’ of Web Pages
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Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a […]

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‘Google Says Websites Shouldn’t Mark Republished Content for Index’ – Small Business Trends
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Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from… [[ This is […]

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‘Still reeling from a boycott, Google adjusts its YouTube ad policies again’ – Internet Retailer
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IR team says, “Two weeks into a YouTube advertising boycott over hateful videos, Google is taking more steps to curb a crisis that escalated further than the company anticipated. Alphabet Inc.’s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions of […]

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‘Google ‘can’t guarantee’ ads won’t appear by offensive content, Eric Schmidt says’ – Mashable
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Patrick Kulp says, “Google can’t say for certain that ads placed with its various massive platforms won’t end up near an offensive video or website. At least that’s the opinion of Eric Schmidt, chairman of Google’s parent company, Alphabet, and the most prominent public face of the search giant. Schmidt conceded the point during an interview […]

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‘Are you leveraging these underutilized Google Analytics features?’ – Marketing Land
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David Booth says, “If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here […]

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