A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to […]
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]
Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot We’ll cover how to adapt […]
Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing strategy by sharing an […]
Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar will help marketers discover how to maximize Google Customer Match scale and performance. The webinar attendees will also learn: What “People-Based Search Marketing” is and why it’s so powerful. […]
When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder […]
Matt Lindner says, “E-commerce sales in the fourth quarter increased 18.2%, and comScore reports sales on mobile devices accounted for nearly 21% of online sales in that period. Online shoppers in the United States spent significantly more on their mobile devices during the 2016 holiday season and during the fourth quarter of 2016 as a […]
Here at HubSpot, we’ve been giving a lot of thought to the concept of a growth stack — the set of tools that marketers and sales teams use to drive growth. As you might imagine, we’re working to build our products to serve as a strong foundation for your growth stack. But what does that […]
Use these guidelines to harness the power of social media.
“We got a $300,000 opportunity this week from live chat on our site.” I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeing the results. It wasn’t easy, […]
Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward. Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. That’s why Alignable and HubSpot teamed […]
Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material. You might be able […]
Hall Internet Marketing is a 17 year old digital marketing agency based in Portland, Maine made up of a diverse team of web marketers, designers and developers. They work collaboratively to create and execute comprehensive marketing strategies for …
Tweet What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at least three hours a week reading print or digital news content and earn at least $40,000 annually. […]
With the economy in a recession, small businesses are in a bind to find new customers. Since about half of all American businesses don't have an online presence, internet marketing services are a way for small businesses to once again get a competitive …
Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with the nagging feeling that their ad spend isn't producing properly. The market share is there; you just can't seem to capture it!
Get to know all the cool opportunities you have on Twitter, Facebook, Instagram and LinkedIn.
Bill Briggs says, “53% of consumers in Europe bought something online in 2015, says a study by Eurostat. E-commerce is on the rise in Europe. The proportion of consumers age 16-74 who made a purchase online in the 12 months prior to a recent survey stood at 53% in 2015, compared with 43% in a 2012 […]
Email marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales intelligence company Datanyze. Datanyze studied more than 42 million Web sites to evaluate their use of …
Struggling to grow your business? You’re not alone. Customer acquisition is no easy undertaking … but it is important. The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons — you need a new strategy. […]
But Internet marketing can be challenging for business owners who are not familiar with all the options and latest ever-evolving strategies, so seeking the support of experts like Web Market Pros is not only cost-effective but it brings a wealth of …