Voice search is expected to be the new driver of web now. With the worldwide adoption of mobile devices the web is ready to be driven by voice. In December 2017, Google talked about its Search Quality Rating Guidelines for the webmasters and content marketers. Also the launch of Google Assistant leads us towards the voice era […]
Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected […]
It’s good to stay current with the news but obsessing over what you can’t control just steals your focus and energy from what you can .
In my youth, a former co-worker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally […]
Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.
Don’t miss out on these easy opportunities for growth.
Platforms like Facebook and Twitter are becoming two-dimensional feeds that don’t evolve our knowledge beyond what we expect.
Last year, my colleagues launched a tool called The Next Five to help people navigate through those times in their career where they’re feeling kind of stuck. You know — when you’re just not sure what the next step is on your career path. And while many of us think about this stuff from time […]
I’m not ashamed to admit that I’m not the most together person in the world. I eat three meals a day, but one of them is usually takeout. I hit snooze so often it should be considered a nap. And I definitely don’t drink enough water. But I imagine I’m not alone. There are plenty […]
In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately. After a few years of stagnant monthly active user growth and disappointing the market, Twitter has been on an upswing thus far in […]
The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue. I knew that offering basic content writing services for businesses — filling up pages […]
Share There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition. Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises. There is, […]
Greg Finn says, “As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included […]
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is […]
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with […]
Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on where you are in your career, […]
Considered a maverick in the world of marketing, Ryan Bonnici of HubSpot is looking to answer your questions related to digital, content, inbound and social media marketing.
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had all but stopped. And at the time, it seemed like there was no hope for anyone without a computer science degree who could work […]
Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and […]
Instead, you should be out building strategic relationships. They’re everything to your bottom line.
Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. “Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. […]