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Here’ what you need to know about marketing’s 80/20 principle
imdigest.net

Entrepreneur contributor Perry Marshall has shared an article discussing the important elements of the Marketing’s 80/20 Principle. Marshall says, “First, it’s important to note that the numbers “80” and “20” aren’t carved in stone. Sometimes it’s 70/30, sometimes 60/40, 90/10 or 99/1. Keyword lists are very consistently 95/5. Since five… [[ This is a content summary […]

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How to Write a High-Converting ‘Start Here’ Page
imdigest.net

I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and […]

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‘Why the future of marketing is already here’ – ‘Econsultancy’ Blog
imdigest.net

Linus Gregoriadis says, “Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally. Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly […]

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