Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. […]
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the […]
Platforms like Facebook and Twitter are becoming two-dimensional feeds that don’t evolve our knowledge beyond what we expect.
Sometimes, I wonder if the internet can be boiled down to a single sentiment: “Oops.” That was certainly the underlying theme of some major news items this week, like the one our headline alludes to — more on that below. After all, the digital landscape is a setting that can be described at once as […]
The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]
Can’t afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for what you need.
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That’s why the Search Engine […]
Facts are important to finding your way in the world, even if they aren’t as persuasive as we wish they were.
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise […]
While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria […]
You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?” You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s […]
The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you […]
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.