ideas

17 Last-Minute Gift Ideas for the Marketer in Your Life
imdigest.net

The days remaining in 2017 are few, and 2018 is just around the corner — things you undoubtedly know already. But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.) Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve […]

2
Like
Save
18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
imdigest.net

Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And, you know, they’re really fun. […]

10
Like
Save
8 Ideas to Improve Your Content Marketing in 2017
imdigest.net

Constant flow of quality content required by your subscribers, prospects and customer keeps you in live touch with them and makes them realize the need for the content you are supplying. CMI’s Joe Pulizzi has shared eight content marketing ideas to improve your 2017 content marketing efforts. Pulizzi says, “As you complete your internal audit, […]

7
Like
Save
‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments
imdigest.net

Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all […]

2
Like
Save
Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO
imdigest.net

Share If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those […]

4
Like
Save
2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas
imdigest.net

Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: “I kind of get what this person is saying — and I think I agree — but it’s difficult to follow their main points. The content feels incomplete.” When content consumers have reactions like that, it delays […]

10
Like
Save
‘Five Small Business Marketing and Retention Trends and ideas for 2017’ – MarketingProfs
imdigest.net

Jenny Beightol says, “Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also plays a key role—but is too often neglected. Interestingly, only 49% of small business owners have a customer loyalty or other retention plan in place, according to a Belly survey related to current small business marketing and […]

3
Like
Save
5 a/b test ideas for mobile gaming apps
imdigest.net

We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. Apparently, Amazon Web […]

7
Like
Save
‘Your Guide to Brainstorming Creative Video Ideas’ – AWeber
imdigest.net

In a recent article on the AWeber site, Jason Moore shares some helpful information on video marketing, writing, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video […]

10
Like
Save
Email Marketing: Test ideas for five types of email
imdigest.net

Testing your email marketing can help power some pretty impressive results – like a 100% increase in clickthrough or a 114% boost in revenue. But … let’s be real … it is harder to test your email than to just send a single version of the email idea you come up with. One challenge with […]

10
Like
Save
Digital Marketing: 3 test ideas to optimize your incentive offers
imdigest.net

Coupon. Free download. Discount code. Gift card. Complimentary ebook. These are just a few of the countless types of incentives marketers use to influence customers to say “yes” at the final macro-decision – whether that’s making a purchase, filling out a lead gen form or some other form of conversion. Incentive can be just what […]

10
Like
Save
‘Digital Marketing: 3 test ideas to optimize your incentive offers’ – MarketingExperiments
imdigest.net

Selena Blue says, “Coupon. Free download. Discount code. Gift card. Complimentary ebook. These are just a few of the countless types of incentives marketers use to influence customers to say “yes” at the final macro-decision – whether that’s making a purchase, filling out a lead gen form or some other form of conversion. Incentive can […]

5
Like
Save
‘Beyond Publishing: 7 B2B Content Promotion Ideas for Your Next Post’ – Business.com
imdigest.net

Daniel Tolliday says, “You’ve written a highly informative, entertaining and insightful article that is sure to knock your audiences’ socks off, and now it’s time to sit back and watch it go viral, right? Wrong. Your job is only just beginning. The latest B2B research notes that 77 percent of marketers say content marketing plays […]

8
Like
Save
‘Content Marketing Multi-Format: 5 Amazing Ideas to Try Right Now’ – Business.com
imdigest.net

Silvio Porcellana says, “Will the future of content marketing will be in the hands of machines? Are those involved in content marketing bound to change jobs? Don’t worry because the answer is, no. Humans are capable of doing something no machine can do: tell stories and put different parts together to create a new one. […]

8
Like
Save
Rainmaker Rewind: How to Stir Up Reader Interest by Dishing Out Your Ideas
imdigest.net

This week, I’m excited to share one of our newest shows with you: Zero to Book. On this episode, Jeff Goins and Pamela Wilson discuss reader feedback, exceeding expectations, and three ways to apply the principle of generosity breeding reciprocity. As they discuss, your existing audience members help you in two ways: they provide feedback […]

4
Like
Save
17 Fun Corporate Outing Ideas and Team-Building Activities Everyone Will Enjoy
imdigest.net

Starting to notice some droopy shoulders around the office? Does your team need a bit more pep in their step? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one […]

8
Like
Save
How to Come Up With Good Ideas More Often: Practical Skills for Boosting Creativity [SlideShare]
imdigest.net

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We all want to be more creative — to be able to produce insightful, novel ideas whenever we need to. Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by […]

4
Like
Save
32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]
imdigest.net

The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.  Likewise, with the close of Q4, now is the time to identify the focus of your marketing […]

2
Like
Save
’13 Self-Marketing Ideas For a “New You” in the New Year’ – ‘Small Business Trends’
imdigest.net

Deborah Shane says, “The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps, sites, and ideas emerge daily and are coming and going at a rapid pace. Being and staying informed but not getting sidetracked or distracted from your plan can be challenging. There should be a […]

7
Like
Save
Last-Minute Christmas Eve Email Marketing Ideas
imdigest.net

Email marketers would be wise to take advantage of procrastinators' needs for last-minute gifts by leveraging email-based gift cards in their marketing outreach. There is still an opportunity for marketers especially considering how 38% of Americans …

8
Like
Save
‘3 Content Marketing Infographics to Help You Present Your Ideas with Style’ – ‘Copyblogger’ Blog
imdigest.net

Stefanie Flaxman says, “The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights. At first glance, the following is a series of three handpicked content marketinglessons that will show you: How to tell a meaningful marketing story How to optimize every blog post you write How to […]

7
Like
Save