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Here’ what you need to know about marketing’s 80/20 principle
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Entrepreneur contributor Perry Marshall has shared an article discussing the important elements of the Marketing’s 80/20 Principle. Marshall says, “First, it’s important to note that the numbers “80” and “20” aren’t carved in stone. Sometimes it’s 70/30, sometimes 60/40, 90/10 or 99/1. Keyword lists are very consistently 95/5. Since five… [[ This is a content summary […]

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Everything You Need to Know About Starting a Podcast in 2018
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I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are […]

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Nine things you should know about technical SEO
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You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner […]

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6 Key marketing metrics you should know
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Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns. HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be […]

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Three things you should know about quality score now
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Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process. Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score. On ‘quality score and cost per conversion’, Baadsgaard says, “When […]

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127 Facts You Probably Didn't Know About Video Marketing [Infographic]
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Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube […]

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Here’s what marketers should know about augmented reality
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Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, […]

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Here’s what you need to know about predictive analytics
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Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations for why certain events happened. Notably, both… [[ […]

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Hidden Snapchat hacks & features you should know about
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When it comes to social media marketing, Snapchat is an incredibly popular platform. In 2016, Snapchat users viewed over 7 billion videos everyday. The network has over 150 million daily active users. HubSpot’s Lindsay Kolowich has shared a list of eighteen Snapchat hacks and features for everyone. Kolowich says, “Snapchat, the one-to-one messaging app with more […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
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It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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Do you know about these SEO myths
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Search engine optimization is the core task for all marketers. Today search engines bring most of the business to brands as people consult Google, Yahoo and Bing before making a purchase decision. Apart from just knowing the SEO techniques it is also important to know about the SEO myths that prevail around. Entrepreneur contributor Jason […]

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Four Influencer Marketing Secrets You Should Know
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In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges […]

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All You Need to Know about Partnership Marketing
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Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners. Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types of partnership marketing such as Affiliation,… [[ This […]

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Get to Know All About Your Ads Using Google’s ‘Unique Reach’
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In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco. Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers can stop […]

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Influencer Marketing – Five Things You Should Know Now
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94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will still be important, but […]

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
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We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

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10 SEO Tactics You Should Know
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Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends. Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date. Olnick says, […]

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5 Things to Know About Google Attribution
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Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels. Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service. Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out… [[ This […]

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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]
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The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

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Surviving the Social Web: 7 Things You Need to Know
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Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
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Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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