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Here's What It's Really Like to Ride in a Self-Driving Car
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Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

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How to Make Instagram Stories Like a Pro
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These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics of sharing Instagram Stories, but there […]

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How to Think About Email Capture Forms Like a Customer
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What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short? In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two […]

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65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro
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Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are — and trying to figure […]

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7 Real-World Ways to Think Like an Artist for Better Content Marketing
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Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an […]

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‘Marketing automation is like icing on the cake’ – Martech Today
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Marry Wallace says, “Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do […]

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What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
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When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? When you’re planning and doing all of these marketing activities, what motivates your decisions? […]

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How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
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A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being […]

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The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor
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Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, […]

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Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
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“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation is a non profit conservative think tank focused on conservative policy formation and promotion. I realize quoting a political organization […]

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How to Write with Power and Authority, Even if You Feel Like a Nobody
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In this overcrowded online world, do you ever wonder why people would listen to your advice? I used to feel the same way. I didn’t understand why people would read my writing tips when the web is awash with writing advice from people more experienced, more knowledgeable, and more authoritative than me. Why would anyone […]

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What It’s Really Like to Start an Ultra-Successful Company: Meet Moz’s Rand Fishkin
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Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their […]

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‘Where Do Companies Like Alexa and Compete Get Their Data?’ – Entrepreneur
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James Parsons says, “Alexa is one of the best known Web analytics companies, and it’s the number one best known analytics company that isn’t known for its analytics. The Amazon-operated company grew famous for their website rankings, which dominated the lower echelons of Internet marketers for years. Even today, you find people who care more about […]

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Sellers on ecommerce sites like Flipkart, Amazon, complain of being penalised …
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The rising trend in returns cited by the sellers — the ecommerce companies deny this is happening — comes as marketplaces look to shore up finances after having focused on heavy discounts to win customers. This means online bargains are declining, …

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In Defense Of Social Media-Obsessed Teenagers Like Me
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I can see how someone could get caught up in the fame and monetization of social media as Essena claimed, but that isn't always the case. There is more to life and, of course, to social media than attention and numbers. It's unfortunate when one person …

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66 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro
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Raise your hand if you’ve ever wasted time in Photoshop. I know the feeling: You know what you want to do — like crop a photo, select a certain tool, or change the size of the canvas — but you’re not quite sure which buttons to press to make that happen. I’ve spent what’s felt like hours […]

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How to Play PPC Like Fantasy Football
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If you're like me, you probably Pic1 dedicated numerous hours trying to win your Fantasy Football league(s) this fall – not only for the glory, but also for the gratification that your hard earned time (and possibly $$) didn't go to waste. You did all …

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What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
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It’s hard to generalize about “the state of marketing” in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well … do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, […]

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Ecommerce companies like Amazon, Flipkart, Snapdeal and Jabong offering …
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MUMBAI: Leading ecommerce companies such as Amazon, Flipkart, Snapdeal, Jabong, Paytm, Ola, Myntra, Groupon and Urban Ladder have started offering 'accelerators' for employee stock options (ESOPs) issued to top talent. Such options will vest …

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‘’Like’ is More than a Button: 3 Must-Have Ingredients for Your About Page’ – ‘Entrepreneur’ Blog
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Aaron Orendorff says, “Know, like and trust: Those three little words are easily the most quoted formula in the world of sales, marketing, and leadership. They’re also the most difficult to get right. Why? Because even though Facebook and now Twitter have forever enshrined the second of those three words — “Like” — into our popular […]

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3 Game-Changing Ways to Think Like a Content Marketer in PPC
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These stereotypes may or may not be true, but being one who wears both hats, I've found that paid search marketers could truly benefit from putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can …

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