Marketers

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
imdigest.net

Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]

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‘What the World’s Best Content Marketers Do’ webinar October 18
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Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek […]

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Interview with Blueshift CEO (focused on AI for marketers)
imdigest.net

This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers. Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting. Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift. […]

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Here’s what marketers should know about augmented reality
imdigest.net

Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, […]

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58% Marketers to Increase Email Marketing Spending Next Year
imdigest.net

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s […]

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Facebook Introduces ‘Value Optimization’ for Marketers
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Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically […]

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81% Marketers Optimize Social Videos for Mobile Audience
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An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social […]

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8 of the Top Marketing Challenges Marketers Face Today [New Data]
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Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

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UX or Design: Where should marketers invest?
imdigest.net

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, […]

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Research: 57% Marketers to Focus More on Cross-Channel Measurement
imdigest.net

In this multi-device, marketers are facing challenge to reach customers on computers, tablets and mobile. When it comes to mobile, it has created a huge opportunity for the markters to reach all – young and old who are connected to Internet almost all the time. Markters have realized this and so according to an eMarketer […]

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Digital Marketing Depo’s ‘New RLSA Strategies for Search Marketers’ Webinar, May 25
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Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]

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5 Essential Skills Marketers Need to Succeed This Year [Infographic]
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The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of […]

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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
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Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. […]

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UX or Design — Where should marketers invest?
imdigest.net

Share   There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our […]

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‘Minding the digital skills gap: top tips for aspiring modern marketers’ – EConsultancy
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Donna-Marie Bohan says, “At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.  In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of […]

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The Best 2017 Networking Events for Marketers
imdigest.net

At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some […]

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’11 Digital Marketers Who Are Innovating The Email Game’ – AWeber
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Olivia Dello Buono says, “Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73% of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, […]

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‘How marketers should be thinking about voice search’ – Marketing Land
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Andrew Ruegger says, “Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn […]

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The Wise Content Marketer’s Guide to Sensible SEO
imdigest.net

Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the […]

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‘Marketers are sending fewer emails & getting better open rates’ – Marketing Land
imdigest.net

Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with […]

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Dagnabbit: Why We Love Marketers Who Curse
imdigest.net

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a potty mouth. My first instinct is […]

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