Marketers

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
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Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected […]

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Marketing Land shares three resolutions marketers must keep in 2018
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New year brings newer challenges and opportunities. To help marketers cope with the new circumstances, Marketing Land columnist Mike Sands has shared three resolutions that can benefit marketers in 2018. Sands says, “As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in […]

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‘ContentTECH 2018’ Virtual Event for online marketers, February 28
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Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6… [[ This is […]

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How Prepared Are Marketers for the GDPR?
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Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so […]

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Top Marketers Discuss the Challenges of Digital Transformation [Podcast]
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The eMarketer team has published a podcast on ‘Top Marketers Discuss the Challenges of Digital Transformation’ featuring Geoff Ramsey. eMarketer says, “First in a five-part series: eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges…. […]

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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
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Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]

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‘What the World’s Best Content Marketers Do’ webinar October 18
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Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek […]

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Interview with Blueshift CEO (focused on AI for marketers)
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This interview could be of your interest. The titled of this article on Forbes reads: Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers. Blueshift is a marketing technology company focused on using artificial intelligence to help businesses implement audience-of-one targeting. Julian Mitchell has published his interview with Vijay Chittoor, CEO of Blueshift. […]

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Here’s what marketers should know about augmented reality
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Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, […]

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58% Marketers to Increase Email Marketing Spending Next Year
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According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s […]

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Facebook Introduces ‘Value Optimization’ for Marketers
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Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically […]

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81% Marketers Optimize Social Videos for Mobile Audience
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An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social […]

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8 of the Top Marketing Challenges Marketers Face Today [New Data]
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Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

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UX or Design: Where should marketers invest?
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There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, […]

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Research: 57% Marketers to Focus More on Cross-Channel Measurement
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In this multi-device, marketers are facing challenge to reach customers on computers, tablets and mobile. When it comes to mobile, it has created a huge opportunity for the markters to reach all – young and old who are connected to Internet almost all the time. Markters have realized this and so according to an eMarketer […]

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Digital Marketing Depo’s ‘New RLSA Strategies for Search Marketers’ Webinar, May 25
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Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]

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5 Essential Skills Marketers Need to Succeed This Year [Infographic]
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The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of […]

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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
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Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. […]

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UX or Design — Where should marketers invest?
imdigest.net

Share   There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our […]

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‘Minding the digital skills gap: top tips for aspiring modern marketers’ – EConsultancy
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Donna-Marie Bohan says, “At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.  In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of […]

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The Best 2017 Networking Events for Marketers
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At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some […]

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