marketing

‘Webinar Marketing Predictions for 2018’ Webinar February 21
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Content Marketing Institute is hosting a webinar on ‘Webinar Marketing Predictions for 2018’ on Wednesday, February 21 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24  and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “In the age of digital marketing, webinars have become the primary way […]

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Create an effective B2B content marketing strategy with these steps
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Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five […]

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87% B2B companies to use digital content marketing in 2018 [eMarketer]
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An eMarketer study (B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement) has revealed that 87% of US B2B companies are going to use digital content marketing in 2018. According to eMarketer, creating quality content focused on the audience across all funnel stages is a major goal for B2Bs in 2018. […]

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Seven books to improve your content marketing
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Entrepreneur magazine has shared a list of seven content marketing books that can help marketers enhance their content marketing performance. In their opinion, these seven books are “great content marketing books”. Here are two that look interesting to us. You can see the whole list at their site. The first is a classic on the […]

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‘The 5 Big Disruptions to Marketing in 2018’ Webinar, 1.00 pm EST
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Digital Marketing Depot is hosting a webinar on ‘The 5 Big Disruptions to Marketing in 2018’ on Thursday, February 8 at 1.00 pm EST. The webinar will focus on the disruptions affecting today’s marketers. The DMD team says, “During this webinar, we’ll dive into the following areas: Marketing’s cross-organizational role in governing customer experience… [[ This is […]

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Five ways you can use AI for marketing
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The Artificial Intelligence (AI) marketing in an ‘in-thing’ now whether you are in to promotional or e-commerce marketing. AI helps us transform the way our products are presented to the buyers, and it is just the beginning. Econsultancy columnist Jeff Rajeck has shared four techniques marketers can adopt to use AI for enhancing their marketing. […]

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Four steps to innovate your email marketing
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In 2018, email marketers are expected to increase their use of automated emails with a view to provide better email experiences. Also email personalization is expected to start shifting heavily towards ‘what’s next’ instead of ‘what was’. It means that innovation is on the ways towards the email marketing domain and you can’t afford to stay […]

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‘What is a Content Marketing Platform’ Webinar, February 14
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Content Marketing Institute is hosting a webinar on ‘What is a Content Marketing Platform? An Introduction to an Essential Solution for B2B Marketers’ on Wednesday, February 14 at 2.00 pm EDT. Craig Breslawski, Senior Director of Product Strategy, Percolate and Stephanie Stahl, General Manager, CMI will host the webinar. CMI team says, “For marketers at B2B […]

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Innovate your video marketing with these tips
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According to a HubSpot research, 85% of businesses have internal staff to produce video content and 35% of them use some type of analytics to measure their video performance. This is lead by the increase adoption of video over the Internet. It is always a right time to opt for a new marketing strategy and […]

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Strategies to strengthen your PPC marketing campaigns
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Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns. Morgan says, “Audience targeting has… […]

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Better engagement means better marketing
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In the last year there has been a lot of talk about the importance of engagement. One focus of that discussion has been getting customers and prospective customers to be engages with your content. Getting their attention to your content and holding their interest in your content is certainly an important facet of successful marketing. […]

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Five ways to improve your marketing with great video content
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Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content […]

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The State of Video Marketing in 2018 [New Data]
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It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another […]

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LinkedIn Presents the Future: B2B Marketing Edition [Video]
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Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a […]

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A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
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How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question. We’ll focus […]

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Five ways to sharpen your content marketing
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Content marketing in the forms of text, audio, infographics and video has been a big hit and is able to help marketers generate significant ROI. Based on a research held in UK, Content Marketing Institute columnist Lisa Murton Beets has shared five things that content marketers should do to sharpen their marketing skills. On becoming […]

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Here Are the Top Marketing Design Trends for 2018 [Infographic]
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Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million […]

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Use Design Thinking to Solve Your Toughest Marketing Challenges
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Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

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Improve your marketing with great video content – five strategies discussed
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Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content […]

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Entrepreneur Mag shares Aristotle’s three lessons on marketing
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Entrepreneur magazine contributor William Harris has shared three concepts shared by Greek Philosopher that influence today’s marketing efforts. Harris says, “Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his […]

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Transform your content marketing with these tools
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According to a Statista report, the worldwide content marketing services revenue will reach increase 313.4 billion U.S. dollars in 2019. This leads us to an optimism for the content marketing domain and its future. Entrepreneur contributor Thomas Smale has shared nine tools you can use o strengthen your content marketing efforts. Smale says, “Last year pretty […]

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