marketing

Strategies to build strong integrated marketing campaigns
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An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns…. [[ This is a content summary […]

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Offline Marketing Gives Way to Online Marketing
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It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales. The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have […]

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How to use education as a marketing strategy
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Content Marketing Institute columnist Dawn Papandrea has shared the strategies of eight brands who use education as a marketing strategy. Papandrea says, “Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing […]

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5 VR Marketing Examples That You'll Want to Steal for 2018
imdigest.net

The holidays are coming, and I’m feeling cheerful. So, I’ll do you a solid: I won’t lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to […]

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‘The Best Email Marketing of 2017’ Webinar December 19
imdigest.net

Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer […]

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8 of the Biggest Marketing Mistakes We've Ever Seen
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Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history […]

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Four ways to lead your content marketing with customer-centric strategy
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Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at […]

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HubSpot lists 8 biggest marketing mistakes
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HubSpot has enlisted 8 biggest marketing mistakes in a blog post. The mistakes include the campaigns that dealt with guerilla marketing, offering free stuff and more. Amanda Sibley says, “Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. […]

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What Video Marketing Metrics Should You Pay Attention To? [Video]
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What is the GDPR? And What Does it Mean for the Marketing Industry?
imdigest.net

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, […]

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Improve your Instagram marketing with these tips
imdigest.net

Instagram is a popular destination to reach out huge number of social media users and it has proven its potential. Most marketers who allocate budget to social media marketing, have Instagram on their list. Entrepreneur contributor Emily Conklin has shared twenty tips to help marketers organically market their brand on Instagram. Conklin says, “Instagram has proven […]

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Seven voice-search marketing questions answered
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In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020. Search Engine Land has published an interaction with Yext VP of Industry Insights Duane Forrester on how marketers […]

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What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video]
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Challenges of marketing to millennials [podcast]
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The millennials are the people born between 1982 and 2002. There are 80 million millennials in US with $200 billion in annual buying power. In a way they represent a huge potential for brands and marketers due to their age group. eMarketer has published a podcast on marketing to millennials to help marketers rightly target the millennials. eMarkter team says, “In the second […]

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Learn how gratification has changed content marketing
imdigest.net

Content marketing is one of the most popular forms due to the variety of exposure it offers to the brands and marketers. Entrepreneur columnist Syed Balkhi has shared four ways instant gratification has changed content marketing. Balkhi says, “How fast do you like to consume your content? According to a study, the attention span of humans […]

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‘Getting started with behavioral marketing’ webinar November 16
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Kissmetrics is hosting a webinar on ‘Getting started with behavioral marketing’ on Thursday, November 16 at 10.00 am PT. The Kissmetrics team says, “In this webinar, Kelsey Cohen, Director of Marketing and Communications at FarmLogs, will walk you through her tried and true methodology for implementing a successful behavioral marketing strategy that she’s used across all… […]

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Customer Theory: How to leverage empathy in your marketing (with free tool)
imdigest.net

Think about every marketing message you saw yesterday. Every newspaper ad. Every email. Every sign being twirled around on the side of the street. Did you stop to read each message? Watch every commercial? Think about the message? Decide if you should go for the call-to-action? No you didn’t, did you? You ignored the vast […]

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This infographic helps you understand color psychology in marketing
imdigest.net

Marketing is a blond of several aspects which appeal to your prospects and customers in different ways. Color psychology interprets how color influences our behavior and decision-making. The HubSpot team has published an infographic to help marketers understand the color psychology in marketing. Lindsay Kolowich says, “Humans are visual creatures — so visual, in fact, that color… […]

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Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples
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In my youth, a former co-worker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally […]

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Color Psychology in Marketing [Infographic]
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Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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Innovative New Mobile Messaging App Solves Corporate Workflow Snags
imdigest.net

1888PressRelease – As easy as text messaging, this new app lets corporate procurement teams keep workflows flowing while on the go.Noosh provides eProcurement software that automates and streamlines the purchasing of printed materials by global enterprises. The software enables supplier management, team collaboration, project management, auditing, and reporting, using a cloud-based platform.

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