Media

This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now
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Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.

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How This Mom Hits 7 Figures a Month Using Social Media
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Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.

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12 of the Sassiest Brands on Social Media
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Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet. It’s funny when brand accounts […]

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No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
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I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]

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B-to-B: 7 Reasons to Invest in Social Media
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Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, many lack a strategy for … The post B-to-B: 7 Reasons to Invest in Social Media appeared first on Practical Ecommerce.

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What do Politics, Social Media and the Stock Market Have in Common? They're All Distractions.
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It’s good to stay current with the news but obsessing over what you can’t control just steals your focus and energy from what you can .

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‘CX in the Age of Social Media’ Webinar November 28
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Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EST. The webinar will focus on customer experience and strategies to improve it. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help […]

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Here's Your Go-To Social Media Image Size Cheat Sheet [Bookmarkable]
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When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the […]

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Which Social Media Network Makes Us Feel the Worst? [New Data]
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I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.  It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]

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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [Podcast]
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The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’. Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. […]

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You Have to Be on These 5 Social Media Platforms
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Don’t miss out on these easy opportunities for growth.

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Six steps to create a great social media marketing plan
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Social media plays an important role in branding and marketing of any product or service. Social media platforms like Facebook, Instagram and LinkedIn are on the priority list of any marketer today. You can win at social with a strong plan. To execute your social media strategy what you need is an insight and research-based guidance. […]

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How to Engage With Your Social Media Followers Quickly and Authentically
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A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

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Marketing Land debunks 4 video social media marketing myths
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On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks. Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence. […]

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Social Media Platforms Have Lost Their Authenticity — Here's What Needs to Change
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Platforms like Facebook and Twitter are becoming two-dimensional feeds that don’t evolve our knowledge beyond what we expect.

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How Franchisees Can Build an Effective Social Media Marketing Strategy
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How to distinguish your local business from its national brand.

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7 Social Media Fails to Avoid in 2017
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Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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Science Explains Why You're Addicted to Social Media — and How to Break That Addiction
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How often do you find yourself trapped in your news feed?

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
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How you can take advantage when everyone else is focused on social.

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This Media Company Started in a Garage, but Team Members Say the Current Space Is 'Mind-Blowing'
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Clevver’s organization is driven by creativity and hard work.

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