mistakes

8 of the Biggest Marketing Mistakes We've Ever Seen
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Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history […]

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HubSpot lists 8 biggest marketing mistakes
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HubSpot has enlisted 8 biggest marketing mistakes in a blog post. The mistakes include the campaigns that dealt with guerilla marketing, offering free stuff and more. Amanda Sibley says, “Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. […]

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11 Video marketing mistakes you should avoid
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Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI. To help marketers excel in the video […]

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Are you making these marketing analysis mistakes?
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In marketing, performance analysis of your campaigns helps your find out its effectiveness. Such analysis helps you plan out your further campaigns. In the process of marketing campaign analysis marketers make mistakes sometimes which leads to wrong interpretations. Entrepreneur’s VIP contributor Jayson DeMers has shared seven most common marketing analysis mistakes that new marketers make…. […]

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Avoid these mistakes for better email marketing
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Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make […]

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Avoid these mistakes to improve your email marketing
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Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers. Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts. Lehr […]

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Are you making these influencer marketing mistakes?
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Adopting influencer marketing is a good way for the marketers to reach targeted prospects with little promotional expenditure. Though picking up right influencers is a challenge, marketers can surely pick the one who fit into their marketing strategy. Entrepreneur contributor Andrew Medal has shared three mistakes brands make while implementing influencer marketing. Andrew says, “I’ve… […]

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10 Often Overlooked Website Mistakes that May Harm Your Business
imdigest.net

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain […]

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20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
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“How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008 … ” Whenever the internet […]

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8 Snapchat Mistakes to Avoid (and How to Fix Them)
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Do you ever find yourself mindlessly scrolling on your phone — just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely […]

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5 Content Optimization Mistakes You’ll Wish You Fixed Sooner
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By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, […]

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The 4 Costliest Mistakes Businesses Make on Social Media
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Social media can either be an asset or a hindrance.

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6 Client Onboarding Mistakes That Ruin Relationships Before They Start
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You nailed the pitch, closed the account, and now it’s time to roll up your sleeves and get to work. Everyone on your team is ready to dive in, and the client couldn’t be happier to have an agency bringing fresh ideas and new energy to the table. What could possibly go wrong? As you […]

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12 Blogging Mistakes Most Beginner Bloggers Make
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Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]

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‘Build Your Site for Success: Rookie SEO Mistakes To Avoid’ – Business.com
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Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online. If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails. That’s why you need to avoid the pitfalls we’re going […]

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13 Networking Mistakes You Need to Stop Making
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When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a […]

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5 User-Generated Content Mistakes to Avoid
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When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content, there are some key mistakes you need […]

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
imdigest.net

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]

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’10 common online copywriting mistakes’ – Econsultancy
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Jack Simpson says, “Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name. The problem is: anyone can be a writer these days. But digital writing requires a unique approach that caters for the way people read online, i.e. […]

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We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.
imdigest.net

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up and share what’s on their mind. Primarily, we try to focus on three things: what […]

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6 PPC Mistakes That Are Costing You Quality Leads
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In the right hands, PPC can pay off for marketing professionals in the form of new leads and increased sales for your business. However, a few mistakes and a campaign can quickly drain time and money. Below, we share six of the most common mistakes …

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