Mobile

Google adds ‘Landing Pages’ mobile assessment page to AdWords
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Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing. Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google […]

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Here’re 5 mobile marketing practices you should adopt
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With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt […]

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81% Marketers Optimize Social Videos for Mobile Audience
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An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social […]

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Facebook, YouTube and Facebook Messenger – Top Mobile Apps in April 2017
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According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile. After these three, were the Google Search, Google Maps and Google Play apps. In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is […]

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Constant Optimization Can Lead to Better Mobile Mareting Results
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Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking mobile’s full potential. He […]

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SB Apps Launches Randum – New App for Gaining Social Media Followers the Simple Way
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1888 Press Release – Randum is the latest easiest way to gain real social media followers. Sometimes the most interesting people to follow are unknown to a majority of people. With Randum, users select which image categories they like to view and randomly see images other users have uploaded. Images uploaded can either have social […]

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‘Engage Customers With Mobile Wallet Marketing’ – Forrester
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Xiaofeng Wang says, “Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer engagement platforms. My latest report, “Engage Customers With Mobile Wallet Marketing,” tells […]

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‘US mobile sales grow 45% in Q4’ – Internet Retailer
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Matt Lindner says, “E-commerce sales in the fourth quarter increased 18.2%, and comScore reports sales on mobile devices accounted for nearly 21% of online sales in that period. Online shoppers in the United States spent significantly more on their mobile devices during the 2016 holiday season and during the fourth quarter of 2016 as a […]

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‘Local search: It’s all about mobile’ – Search Engine Land
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Jacob Baadsgaard says, “Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile […]

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The 13 Best Photo & Video Editing Apps for Mobile
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By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to […]

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‘Holidays Are a Good Time to Boost Mobile Sales’ – Small Business Trends
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SBT team says, “Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s […]

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‘Google AMP For Mobile – What You Need to Know?’ – Business.com
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Michael G. Keating says, “It’s safe to assume you’ve heard the buzz around Accelerated Mobile Pages (AMP) and you’re thinking about incorporating them into your site. You may also have noticed a lightning bolt symbol and the word AMP next to all of the Google results that show up when you Google search on your mobile […]

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Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
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Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we’re leaning on our mobile devices more than ever before. In […]

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5 a/b test ideas for mobile gaming apps
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We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. Apparently, Amazon Web […]

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‘AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results’ – Search Engine Land
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Greg Sterling says, “In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search. Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the […]

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‘Google: Search the primary and most often used mobile shopping tool’ – Search Engine Land
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Greg Sterling says, “Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that asserts search has […]

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‘Facebook pushes retailers to speed up their mobile sites’ – Internet Retailer
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Zak Stambor says, “The social network says it is factoring load time into its decision as to which ads users see. It is also beginning to load mobile content in the Facebook in-app browser before a link is tapped. Facebook Inc. is pushing online retailers and other advertisers to speed up their mobile websites by […]

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As Google AMP enters the mobile SERPs, some see lower CTRs
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Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed the mobile web. The search giant’s desire to make […]

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
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Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise […]

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‘Mobile advertising accounts for 84% of Facebook’s ad revenue’ – Internet Retailer
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Zak Stambor says, “Facebook’s revenue in the second quarter of the year surged 59% from the same period a year ago thanks largely to ad revenue from the network’s mobile advertising. The social network reported today that 84% of its Q2 advertising revenue stems from mobile ads, which appear on Facebook, Instagram and across Audience […]

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18 of the Best Examples of Mobile Website Design
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Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets […]

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