When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance […]
Blogging is an essential part of our everyday marketing activities. It helps you to connect with more customers and keep them updated with the products and services your brand offers. Forbes contributor Jayson DeMers has shared ten ways to refresh your blog and influence more people. DeMers says, “Even the most inspired, targeted, and motivating […]
When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack — as they have in previous years. What makes this part of the world such a beacon of creative thought? As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in […]
Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows. HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook. […]
Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does […]
Productivity is generally thought of in terms of, “How do I get more done?” If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuit of more. In fact, we […]
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]
Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring a product or service, usually with the hashtag #sponsored or #ad in the caption. These influencers typically have hundreds of thousands of followers — or, in the case of people […]
Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are […]
To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out […]
In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage. Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers. Agrawal says, “Now that marketing is more customer-centric, and […]
Can’t afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for what you need.
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]
Affiliate marketing is a great way to make money online. Attracting more traffic can enhance your chances of growing your affiliate marketing business. Entrepreneur contributor Thomas Smale has shared four ways to get more traffic to your affiliate sites. Smale says, “Keep in mind that even if your content is already generating traffic, the traffic […]
You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s the deal: Unless you’re famous, it’s really hard to […]
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]
Social media has empowered marketing by making the advertising option available. But even without opting for advertising, you can still market on Facebook and other social media platforms. With great content and attention grabbing headlines you can appeal to masses and get more shares on social networls. Small Business Trends’ Matt Mansfield has shared some […]
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.
Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. In May, we shared HubSpot’s 7-step guide to hosting a successful Instagram takeover. Marketing Land’s Cley Williams has shared eight steps to host an Instagram takeover. On choosing the right influencer, Williams says, “Once you have successfully… [[ This is […]
As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase. The former is […]