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Marketing Land shares three resolutions marketers must keep in 2018
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New year brings newer challenges and opportunities. To help marketers cope with the new circumstances, Marketing Land columnist Mike Sands has shared three resolutions that can benefit marketers in 2018. Sands says, “As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in […]

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track
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Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

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Jason Haber's Top 10 Must Read Books for Social Entrepreneurs
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Entrepreneurs looking to do some good in the world can find inspiration and tips from these titles.

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Media Planning Must Change in the Customer-Centric Digital Economy
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If modern brands are built around service and experiences — and not products — then media buying and planning needs to mimic this. For brands, focusing on the volume of impressions and transactions is not enough. Consumers don't make their decisions …

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Businesses Must Make a Stand on Important Social Issues
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With a small number of people controlling a majority of the wealth and influence in politics, it has never been more important for entrepreneurs to balance the scales.

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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
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Are your readers doing what you want them to do? Are they registering for your free membership site, downloading your ebook, or signing up for your email newsletter? If not, you need to learn a master craftsman’s copywriting secret. This technique acts like a remote control to get your readers to take action. Press this […]

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Why luxury brands must evolve their media planning and buying strategy
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The luxury media landscape used to be simple. It involved television, cinema, outdoor, print and radio. But then luxury consumers went ahead and started finding inspiration and shopping opportunities in places and at times that brands found puzzling.

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You Must Chill! 4 Ways to Keep 'Social Road Rage' Out of the Workplace
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Here’s how misinterpretations of text, chat or email messages can be avoided.

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It's Not Only OK for Your Employees to Engage Through Digital — It's a Must
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Here are five ways to boost staffer engagement — and your bottom line — through social media and other digital outlets.

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Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble
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Tweet Ecommerce is killing it! My inbox is filled with press pitches about the growth of ecommerce this holiday season, based on vendors’ work with their customers: Year-over-year revenue from social rose by 115 percent, Renee Newby Friedman wrote, based on MarketLive data. Online shopping traffic was up 16% year-over-year, according to Monetate. “Signs are […]

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7 Must Haves for Your Holiday Social Media Strategy
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Social media gives companies of any size and budget access to millions of people through both paid and organic advertising. If you want to build the kind of buzz that leads to sales this holiday season, here are essential elements your holiday social …

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Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
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As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won’t sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it. Internally, adopting an […]

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How and why small businesses must adapt to social media
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Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. "What happens in an establishment now has a much further reach," said Marcia Bagnall, …

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5 Traits Every Influential PPC Expert MUST Have
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Every year, PPC Hero sponsors a vote to identify and honor the top 25 most influential PPC experts, and the list for 2015 was just published earlier this week. I was totally blown away to be included on the list! Our industry has its fair share of …

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Why Your Email Marketing Must Adapt to Recent Changes
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Email today really isn't quite the AOL dear old Mom probably grew to know and love back in the day. For starters, the inbox isn't the only communication grabbing your mother's attention. Social media and the introduction of the third and fourth screens …

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Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer
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Tweet Michael Lanning invented the term “value proposition” back in the ‘80s. Since then, it has become a staple in the marketing lexicon and volumes have been written on the subject, including Lanning’s own book, Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business. I had the […]

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Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission
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The Entourage star recently discussed the role of businesses and the future of sustainability at SXSW.

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Soapbox: Social media has consequences we must outthink
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According to www.socialnetworkingprocon.org, after George Middle School in Portland, Oregon, introduced a social media program to engage students, grades went up by 50 percent, chronic absenteeism went down by 33 percent and 20 percent of students …

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senuke xcr review – a must have for all online marketers
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Free 14 Days Trial! HERE: http://topseosoft.com/senuke-xcr/ If you are looking for a quick and easiest way to rank your content in Search Engines, then this …

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8 Online-Marketing Terms Business Owners Must Know
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If you're like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising.

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6 Rookie Email Marketing Mistakes Your Business Must Avoid
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Well, you do – that's the power of email marketing. Every business, however small, can build an email list of prospects and/or customers to get a little slice of attention in their inbox. Your emails can sit alongside those from the biggest companies …

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