Need

Here’ what you need to know about marketing’s 80/20 principle
imdigest.net

Entrepreneur contributor Perry Marshall has shared an article discussing the important elements of the Marketing’s 80/20 Principle. Marshall says, “First, it’s important to note that the numbers “80” and “20” aren’t carved in stone. Sometimes it’s 70/30, sometimes 60/40, 90/10 or 99/1. Keyword lists are very consistently 95/5. Since five… [[ This is a content summary […]

5
Like
Save
Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
imdigest.net

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

3
Like
Save
Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
imdigest.net

Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected […]

7
Like
Save
Everything You Need to Know About Starting a Podcast in 2018
imdigest.net

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are […]

4
Like
Save
5 Departments of Your Company That Need a Content Strategy
imdigest.net

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak […]

8
Like
Save
How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
imdigest.net

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

7
Like
Save
We Need to Talk About Uber.
imdigest.net

Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only for things to look kind of […]

6
Like
Save
16 of the Best Landing Page Design Examples You Need to See in 2017
imdigest.net

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need […]

8
Like
Save
Here’s what you need to know about predictive analytics
imdigest.net

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations for why certain events happened. Notably, both… [[ […]

3
Like
Save
The Future of Social Media Is Here: These Are the Trends You Need to Know
imdigest.net

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

4
Like
Save
All You Need to Know about Partnership Marketing
imdigest.net

Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners. Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types of partnership marketing such as Affiliation,… [[ This […]

2
Like
Save
Does Your Blog Need Editing and Proofreading?
imdigest.net

You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication. […]

4
Like
Save
Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
imdigest.net

We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears. You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock […]

10
Like
Save
9 Inbound Marketing Stats You Need to Know in 2017 [New Data]
imdigest.net

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

6
Like
Save
5 Essential Skills Marketers Need to Succeed This Year [Infographic]
imdigest.net

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of […]

7
Like
Save
Surviving the Social Web: 7 Things You Need to Know
imdigest.net

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up […]

3
Like
Save
Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
imdigest.net

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

10
Like
Save
Why CEOs Need to Embrace Social Media (and How to Do it)
imdigest.net

A beginner’s guide to connecting with an online audience.

5
Like
Save
7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish
imdigest.net

“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get […]

2
Like
Save
5 Cognitive Biases You Need to Put to Work … Without Being Evil
imdigest.net

All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion […]

8
Like
Save
Why Design and Coding Academies Need to Get in on Inbound Marketing
imdigest.net

Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions. Design and coding academies are rising to meet these […]

4
Like
Save