While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in […]
How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question. We’ll focus […]
Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6… [[ This is […]
It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales. The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have […]
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded … The post 20 Tools, Tactics to Improve Online Merchandising appeared first on Practical Ecommerce.
Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop … The post 6 Ways to Differentiate Your Online Store appeared first on Practical Ecommerce.
Success on social media is all about your relationship with your followers.
Kevin Fahey just posted two useful training videos for people who are beginners in internet marketing. Fahey has been training marketers for several years. Each year he updates his training with new and revised information so that he keeps up with trends online. He has posted two videos (and a third is coming) here: Kevin […]
Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you […]
Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing. On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the wheel every time. […]
You may be acquainted with JVZoo. It’s an online service that assists marketers in selling and delivering their information and software products. It offers a suite of tools for product creators to assist in advertising the product, collecting payment, delivering the product and finding affiliates to assist in promoting the product. At 11 AM ED^T, […]
This week on the blog, Brian Clark got our motor running on Monday with a thoughtful piece on what influence really means in a socially hyper-connected world — and how cheap shortcuts won’t do much more than waste your time. On Tuesday, we introduced you to Loryn Thompson, our crazy-smart Data Analyst who also happens […]
We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called […]
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]
John Lincoln says, “Competition is the essence of capitalism. That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for entrepreneurs, though. They have to stay vigilant to make sure they aren’t losing market share to peers in their industry. You might be […]
Annie Pilon says, “If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips […]
Where can you go for the best, most useful marketing information? Check out these free resources.
Ever thought about launching an online course … or some other digital product or service? Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service. Free webinar Brian Clark’s free webinar on online courses will […]
Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make […]
Chris Silver Smith says, “If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up YourName.com, what other options are there? Here are a few secrets that […]
Kimanzi Constable says, “I’m writing this article from my apartment in Cape Town, South Africa. I’m here because a company hired me to train their staff on what it takes to create a successful digital marketing strategy in today’s crowded market. The company found me through my articles here on “Entrepreneur” and some of the other […]