Online

Lead Gen: How conversion optimization for call centers is similar to (and different from) online conversion
imdigest.net

While much of what we publish on MarketingExperiments focuses on digital marketing, our Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations. As a result of all the great work our Leads Group does on a daily basis, we also engage in […]

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A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
imdigest.net

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question. We’ll focus […]

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‘ContentTECH 2018’ Virtual Event for online marketers, February 28
imdigest.net

Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6… [[ This is […]

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Offline Marketing Gives Way to Online Marketing
imdigest.net

It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales. The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have […]

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20 Tools, Tactics to Improve Online Merchandising
imdigest.net

I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded … The post 20 Tools, Tactics to Improve Online Merchandising appeared first on Practical Ecommerce.

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6 Ways to Differentiate Your Online Store
imdigest.net

Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop … The post 6 Ways to Differentiate Your Online Store appeared first on Practical Ecommerce.

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15 Steps to Building Your Online Tribe
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Success on social media is all about your relationship with your followers.

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Kevin Fahey’s Online Marketing Training (free) #ad
imdigest.net

Kevin Fahey just posted two useful training videos for people who are beginners in internet marketing. Fahey has been training marketers for several years. Each year he updates his training with new and revised information so that he keeps up with trends online. He has posted two videos (and a third is coming) here: Kevin […]

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Using online reviews to boost your marketing efforts
imdigest.net

Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you […]

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8 Tips to Better Online Marketing
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Entrepreneur writer Lesya Liu has shared eight tips for marketers to help them enhance their marketing efforts. The tips cover blogging, content marketing, social media marketing and email marketing. On importance of publishing fresh content regularly, Liu says, “While you do need to post something consistently, you don’t have to reinvent the wheel every time. […]

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JVZoo Academy: Online marketing just became easier #ad
imdigest.net

You may be acquainted with JVZoo. It’s an online service that assists marketers in selling and delivering their information and software products. It offers a suite of tools for product creators to assist in advertising the product, collecting payment, delivering the product and finding affiliates to assist in promoting the product. At 11 AM ED^T, […]

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Gear Up for a More Powerful Online Presence
imdigest.net

This week on the blog, Brian Clark got our motor running on Monday with a thoughtful piece on what influence really means in a socially hyper-connected world — and how cheap shortcuts won’t do much more than waste your time. On Tuesday, we introduced you to Loryn Thompson, our crazy-smart Data Analyst who also happens […]

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How to Build Relationships with Online Influencers (Without the Awkward)
imdigest.net

We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called […]

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How to Learn Excel Online: 13 of the Best Resources for Excel Training
imdigest.net

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]

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‘5 undeniable signs your competition is beating you online’ – Marketing Land
imdigest.net

John Lincoln says, “Competition is the essence of capitalism. That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for entrepreneurs, though. They have to stay vigilant to make sure they aren’t losing market share to peers in their industry. You might be […]

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’10 Ways to Improve Your Online Marketing Game in 2017′ – Small Business Trends
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Annie Pilon says, “If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips […]

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37 Free Online Marketing and Social Media Classes to Elevate Your Skills
imdigest.net

Where can you go for the best, most useful marketing information? Check out these free resources.

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The 4 Pillars Every Online Business Is Built On
imdigest.net

Ever thought about launching an online course … or some other digital product or service? Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service. Free webinar Brian Clark’s free webinar on online courses will […]

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The Keys to Launching a Successful Online Course
imdigest.net

Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make […]

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’10 domain name secrets to repair your online reputation’ – Marketing Land
imdigest.net

Chris Silver Smith says, “If you’re trying to repair your personal reputation online, chances are you have already figured out that you might need one or more websites devoted to your name to help displace something negative in the search results. Beyond setting up YourName.com, what other options are there? Here are a few secrets that […]

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‘4 Things to Know About Money and Your Online Business’ – Entrepreneur
imdigest.net

Kimanzi Constable says, “I’m writing this article from my apartment in Cape Town, South Africa. I’m here because a company hired me to train their staff on what it takes to create a successful digital marketing strategy in today’s crowded market. The company found me through my articles here on “Entrepreneur” and some of the other […]

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