Optimization

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017
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This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content […]

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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
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Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]

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Form Optimization: The importance of communicating value before making the “ask”
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If you want to maximize your revenue, it’s not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety. Pay attention to your PPC ad links. Do they send prospects to your landing page or directly to your form page? If the latter […]

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Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing
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If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer […]

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‘Marketo’s Secrets to Campaign Optimization’ Webinar 2.00 pm EST
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Content Marketing Institute is hosting a webinar on ‘Marketo’s Secrets to Campaign Optimization’ on Wednesday, November 15 at 2.00 pm EST. CMI team says, “Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo’s most influential a/b tests, […]

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When Not to Optimize: Getting into the high-performance zone for conversion optimization
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You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on … Right away, you get to work revamping your low-performing homepage with new ideas […]

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Conversion Rate Optimization
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As a marketer, you must have a thick skin when analyzing your own webpage because, generally, you are not dealing with an eager customer. Chances are, you are dealing with a jaded customer who has been disappointed before by broken promises from other marketers and who is tired of endless ads that don’t deliver. You […]

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Facebook Introduces ‘Value Optimization’ for Marketers
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Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically […]

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Constant Optimization Can Lead to Better Mobile Mareting Results
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Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking mobile’s full potential. He […]

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The Beginner's Guide to Conversion Rate Optimization (CRO)
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Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments
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Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all […]

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5 Content Optimization Mistakes You’ll Wish You Fixed Sooner
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By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, […]

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Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO
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Share If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those […]

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‘Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control’ – MarketingExperiments
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Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant […]

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Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control
imdigest.net

Share Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant ways to […]

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The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
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Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. […]

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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition
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A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling […]

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‘Homepage Optimization: 5 Marketing blind spots that inhibit conversion’ – MarketingExperiments
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Paul Cheney says, “We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable. So it’s no surprise that we need a little helpseeing our pages with new eyes: […]

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Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
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We all have blind spots. Some of us more than others. But if we’ve learned anything from the last 100 years or so of marketing and advertising, it’s that marketers have some of the worst blind spots imaginable. So it’s no surprise that we need a little help seeing our pages with new eyes: the […]

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‘Local Search Engine Optimization: Get New Customers to Your Store’ – Small Business Trends
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Rieva Lesonsky says, “Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their […]

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[Infographic] How to Create an Effective Testing and Optimization Plan
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Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam… Paul Cheney Managing Editor MarketingExperiments If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition. But how do […]

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