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Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
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Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your headline and has further enticing information in the subheader. […]

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5 Pillar Page Examples to Get You Started With Your Own
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Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. Cool, […]

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Google adds ‘Landing Pages’ mobile assessment page to AdWords
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Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing. Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google […]

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16 of the Best Landing Page Design Examples You Need to See in 2017
imdigest.net

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need […]

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Effective CTAs: How the thought sequence of a call-to-action affects landing page performance
imdigest.net

At the surface level, you may think effective conversion rate optimization is focused on moving people from a banner ad to a page or from a link on the homepage to your landing page. But truly effective conversion optimization focuses on optimizing your customer’s thought sequence. This means that, as a marketer, you must attempt […]

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8 Tips to Improve Your Page Ranking for One Keyword
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SEO is vital for marketers. It puts them in front of the prospects who are waiting to buy a great product or a service. On needs to know the right ways to optimize the search engines for achieving right results. CMI’s Alex Chris has shared eight tips to boost your page ranking for one keyword. […]

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3 Tips on High-Conversion Copy from a Sales Page Specialist
imdigest.net

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in […]

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion
imdigest.net

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

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Average #1 Ranking Page Ranks Well for 1,000 Relevant Keywords
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Acheieving a good ranking in search engines is a priority for all the marketers. And it is the key to online success as most searchers are interested in the sites and services which rank high. Ahrefs has published a new study according to which the average #1 ranking page will also rank in the top […]

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)
imdigest.net

Share I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s […]

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‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments
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Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all […]

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Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO
imdigest.net

Share If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those […]

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‘6 Reasons Why Your Landing Page Has a High Bounce Rate’ – Small Business Trends
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Itai Elizur says, “So you and your marketing team spent quite a significant amount of time choosing the most appropriate template and messaging for your landing page, and didn’t get enough traction? Often due to a high bounce rate, this phenomenon is a real problem for marketers struggling to convert users. While landing pages will […]

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Blogging for SEO: How to Write Blogs that Rank on Page One
imdigest.net

Did you know that the search result in #1 position on Google gets 33% of search traffic? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, […]

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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page
imdigest.net

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert […]

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Page Layout Research: What the Where’s Waldo books can teach us about designing better pages
imdigest.net

What can Where’s Waldo, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye path. The “F” pattern, for instance, is commonly used for article heavy sites to guide […]

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12 Great Landing Page Examples You'll Want to Copy
imdigest.net

Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it’s […]

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How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation
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Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing? In a recent interview at Internet Retailer Conference and Exhibition (IRCE), Daniel Burstein sat down with Tammy Everts, Senior Researcher, SOASTA to […]

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Make Your Content Useful: How a simple UI change created 74% more page views
imdigest.net

When your digital media business depends largely on page views, anything you can do to increase those views also increases the chance of long-term success. For Car & Driver, one set of pages in particular drives a significant amount of revenue – the vehicle research section. It was true in 2008, when they ran this A/B test, and it’s still […]

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Build a Better Home Page Strategy: How multiple objectives on a homepage increased clickthrough to a single page by 52%
imdigest.net

Homepages are among the most difficult places for marketers to optimize for a few of reasons: Internal company politics can create a battle for real estate on the home page that may or may not be in the best interests of the customer or Digital’s P&L. Even if Digital has full control, it’s difficult to […]

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Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads
imdigest.net

Does UX really make that much of a difference? Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s even survey data to support it. But what about at the company-level? Has anyone been able to measure […]

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