Power

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
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We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

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The Real Reason Why Elon Musk Is a Twitter Power User
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And how you can use his approach to boost your own social media profile.

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Lectrifi Limited Wirelessly Transfers Electricity to Moving Vehicles
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(1888 PressRelease) Wireless Power Transfer (WPT) pioneer develops technology to dynamically charge vehicles on the move.The possibilities of charging electronic devices without the use of wires presents a wide range of industries with a world of opportunity. As mobile lifestyles continue to evolve, Lectrifi Limited remains focused on the development of its pioneering technologies as […]

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Lectrifi Limited Focused on Enriching Wireless Power Capabilities
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(1888 PressRelease) Lectrifi aims to enhance wireless device compatibility and overall user experience of its wireless power transfer technology.Lectrifi Limited, the Hong Kong based pioneer of wireless power transfer solutions today announced a significant step towards reaching its goal of powering households, medical facilities, and businesses, without the traditional use of wires.

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Lectrifi Technology to Meet Power Demands of Households
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1888 PressRelease – Lectrifi’s wireless power system technology capable of providing enough power to fulfill the requirements of the average domestic residence.With the latest testing of Lectrifi’s advanced wireless power systems, the company has overcome a number of technological challenges that have in the past restricted the efficiency of a wireless power network consisting of […]

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Charles Duhigg on the Power of Setting Smart Goals [Master Class]
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As any inbound certified member of our community knows, setting SMART goals (that’s Specific, Measurable, Achievable, Realistic, Time-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step. For example, marketing may have a Service-level Agreement (SLA) with sales to generate […]

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The Persuasive Power of Analogy
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An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an […]

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Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility
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From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors. And it worked. That said, […]

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Connect with Your Audience, Connect to Your Power
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You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of […]

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The Agua Machine Indiegogo Campaign is live
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1888 PressRelease – Clean water should be a right for every living person, yet water scarcity is increasingly becoming a problem due to population growth, poor management, and climate change. We want to be part of the solution to bring clean water to off grid areas. We have developed a solar powered water-from-air machine, the […]

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How to Write with Power and Authority, Even if You Feel Like a Nobody
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In this overcrowded online world, do you ever wonder why people would listen to your advice? I used to feel the same way. I didn’t understand why people would read my writing tips when the web is awash with writing advice from people more experienced, more knowledgeable, and more authoritative than me. Why would anyone […]

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The Secret to Powerful Products that Sell: Meet Tara Gentile, Creator of ‘Quiet Power’
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Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and […]

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‘Marketing Video: Make Sales and Marketing a Power Couple’ – MarketingProfs
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Ben Lemmers says, “Sales and Marketing haven’t always had the best relationship. In fact, their relationship in many organizations can sometimes be described as that of two diverse organisms living together in a way that benefits only one. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% […]

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Publicis Restructures Media Agencies and Consolidates Ad Buying Power
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The company will at times concentrate its media buying centrally, in a way that is similar to how other ad holding companies such as WPP currently work, in an effort to give it more leverage in the marketplace with media vendors. However, Publicis …

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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing
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Tweet Editor’s note: I would like to extend a heartfelt apology to those of you who experienced difficulties streaming portions of today’s special live Web clinic. We’re working to identify the problem, determine why it effected some of you but not others and prevent it from happening again in the future. In the meantime, the […]

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AdStage Launches "Automate" To Power PPC Automation Across Search And Social …
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Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize PPC campaigns across search and social networks. Automate is robust rebuild of the Automated Rules app on the …

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Discover the Power of the “Only-Factor” to Drive Conversion
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Tweet According to the CMO Council, digital ads will lead the way for global media growth in the next two years, accounting for 33% of total advertising revenue and growing from $133 billion to $194.5 billion. This month’s MarketingExperiments Web clinic examined how to make the most of this increasing digital investment by focusing on […]

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Internet marketing expert to speak at Power in Partnership breakfast
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Nationally recognized digital marketing expert Marla Johnson, of the Aristotle Group, will speak at Rowan County Chamber of Commerce's next Power in Partnership (PIP) breakfast on Thurs., Jan. 21 at 7:30 a.m. at Trinity Oaks on 728 Klumac Rd. The PIP …

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PPC power plant rental to come with full control
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Greece's creditors are pressuring the government to improve the terms on which private sector firms lease some of the power production plants of Public Power Corporation (PPC) as a part of the state's commitment to open up the local electricity market …

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Last night's #DemDebate shows the power of social media in politics
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But she sure had a handle on grabbing attention on social media after Tuesday night's Democratic primary debate. Not only was #HillaryClinton trending Tuesday night and Wednesday morning, but so was the phrase #IAmWithHer, a hashtag originally …

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Adobe: As TV Premieres Approach, Star Power Matters And Broadcast Rules Social …
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Regardless of the critical discussion focused on darlings like last night's best drama Emmy winner HBO's Game of Thrones, Broadcast network shows still rule the roost in the social media discussion of TV says a new study by Adobe Digital Index. Even as …

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