Powerful

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
imdigest.net

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

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Gear Up for a More Powerful Online Presence
imdigest.net

This week on the blog, Brian Clark got our motor running on Monday with a thoughtful piece on what influence really means in a socially hyper-connected world — and how cheap shortcuts won’t do much more than waste your time. On Tuesday, we introduced you to Loryn Thompson, our crazy-smart Data Analyst who also happens […]

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Schedule 30 Minutes to Uncover the Keys to More Powerful Content
imdigest.net

I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk […]

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A Strategic System that Produces Powerful Content Marketing Campaigns
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It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and enjoyable parts of the job. So, a lot of us jump right in, quickly publishing and sharing without taking much time to think about what we are doing […]

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Struggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices
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Engineers and other technical experts take to the web to educate themselves on their options now more than ever before. When sifting through online content, engineers and other experts in their fields want facts, not a hard sell. They’re conducting serious research. In fact, according to a study by CEB in partnership with Google, 57 […]

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The Ultra Powerful 7th Principle of Persuasion
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You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out. It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.” (In other words, it’s all about content marketing.) Like his earlier book, it’s full of fascinating little […]

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The Most Powerful Way to Persuade
imdigest.net

He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech. With a Wednesday article deadline looming, on Monday morning he had nothing but the few […]

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The Secret to Powerful Products that Sell: Meet Tara Gentile, Creator of ‘Quiet Power’
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Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and […]

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8 Powerful TED Talks on Designing a More Productive Life
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For many of us, achieving peak productivity can seem like a Sisyphean struggle. Every once in a while, we’ll think we’ve got our inboxes or to-do lists up-to-date, triaged, and under control. And then something else comes along that throws a giant wrench in all our grand plans — a tempting off-campus lunch, a last-minute […]

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Is Guest Blogging Still A Powerful SEO Strategy?
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When Google penalized the MyMlogGuest.com in march 2014, many SEO's felt that using Guest posting for SEO was dead. Sites linked to and from MyBlogGuest also received a manual action penalty. Matt Cutts the head of Googles spam team tweeted.

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A Practical Approach to Using Powerful Cornerstone Content on Your Site
imdigest.net

We’ve been talking about cornerstone content a lot lately. Not sure what cornerstone content is? Here’s a quick explanation: Website owners use cornerstone content to answer the fundamental questions their newest prospects have. Cornerstone pages are informative, instructive, and they help your prospects understand the foundational information needed to interact with your business. Cornerstone content […]

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21 Powerful Ways to Grow Your Email List [Infographic]
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the […]

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‘Four Powerful Tips for a Highly Effective B2B Social Media Strategy’ – ‘MarketingProfs’ Blog
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Jawad Khan says, “Most B2B companies are not great at social media marketing. Often, they’re too boring, or too product-focused, to engage social media users and develop a loyal following. As a result, they fail to achieve long-term success, which leads management and decision-makers to conclude social media is a B2C marketing channel. Which is wrong, […]

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One good blog is powerful; a network of blogs is more powerful #ad
imdigest.net

Perhaps you have heard of “private blog networks”, a tool to improve your visibility in search engines. Some SEO experts say that no other method of increasing your ranking compares. Todd Spears and Clinton Dixson have a solution for people wanting their own private blog network: Blog Network Blueprint. In this new training, they have […]

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25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
imdigest.net

Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers … oh my.  While their roles and responsibilities may vary, the one thing all of this year’s INBOUND speakers have in common is their ability to inspire. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with. From […]

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The Powerful Resource You’ve Always Wanted When Presented with Creative Challenges
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In the fall of 2008, I had every aspect of running my online copy editing business carefully mapped out — but the unpleasant reality that callously illuminated my pretty little map was that there wasn’t much of a business to run. I had a few clients to keep me busy, but I put way too […]

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The Powerful Resource You Always Have When Presented with Creative Challenges
imdigest.net

In the fall of 2008, I had every aspect of running my online copy editing business carefully mapped out — but the unpleasant reality that callously illuminated my pretty little map was that there wasn’t much of a business to run. I had a few clients to keep me busy, but I put way too […]

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‘7 Tips for a Powerful Email Call to Action’ – ‘Web Marketing Today’ Article
imdigest.net

Pamella Neely says, “If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test).” But the call to action has been left unexamined until […]

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SEO Meta Manager for Shopify – Powerful SEO
imdigest.net

A brief tour of SEO Meta Manager for Shopify, the most powerful SEO tool for Shopify powered stores. http://SEOMetaManager.com.

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10 Powerful Blogging Hacks for the Efficient Marketer
imdigest.net

When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer’s block. It took me forever to write my first article that was over 1,000 words. And I certainly didn’t feel validated after I hit publish — the posts would rack up a handful of […]

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