Principle

Here’ what you need to know about marketing’s 80/20 principle
imdigest.net

Entrepreneur contributor Perry Marshall has shared an article discussing the important elements of the Marketing’s 80/20 Principle. Marshall says, “First, it’s important to note that the numbers “80” and “20” aren’t carved in stone. Sometimes it’s 70/30, sometimes 60/40, 90/10 or 99/1. Keyword lists are very consistently 95/5. Since five… [[ This is a content summary […]

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The Ultra Powerful 7th Principle of Persuasion
imdigest.net

You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out. It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.” (In other words, it’s all about content marketing.) Like his earlier book, it’s full of fascinating little […]

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