Review

Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
imdigest.net

HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got us thinking. Flexibility is really about […]

7
Like
Save
SchemaNinja Pro: Conversion, Ranking & Review Software #ad
imdigest.net

Star ratings, also known as schema ratings, can have a big influence on buying decisions.. Maybe you’ve seen them on a Google search or on Amazon. When people see those stars, it attracts their attention, especially when it’s a high star rating. Beyond that, Google has said that schema ratings and other structured data may […]

2
Like
Save
You Just Got a Bad Media Review. Now, What?
imdigest.net

First, take a deep breath. Then ask your fans for their help.

10
Like
Save
Ikea launches £300 million global media review
imdigest.net

An Ikea spokesperson said: "As part of our commitment to the ongoing improvement of our media and marketing governance, Ikea periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best …

10
Like
Save
Ikea Kicks Off $444 Million Global Media Review
imdigest.net

Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies. WPP's MEC retained Ikea's media planning and buying duties in the U.S. following the last …

4
Like
Save
2015 Testing Year in Review: 12 months of macro- and micro-yes experiments
imdigest.net

Tweet Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we’ll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough). Here are results of the 2015 tests we ran based on the primary test metric and level of […]

7
Like
Save
2015 Testing Year in Review: 2 key discoveries to increase clickthrough and conversions
imdigest.net

Tweet As Test Database Specialist at MECLABS Institute (parent company of MarketingExperiments), my days are spent sifting through thousands of tests, analyzing the results and searching for insights to inform future testing. While looking through our hundreds of tests from 2015, two top testing categories emerged for increasing clickthrough and conversion rates: value copy and […]

3
Like
Save
2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing
imdigest.net

Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization […]

9
Like
Save
‘2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing’ – ‘MarketingExperiments’ Blog
imdigest.net

Ken Bowen says, “Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from […]

9
Like
Save
‘2015 Year in Review: The most popular posts in content, mobile and visual marketing’ – MarketingSherpa Blog
imdigest.net

Courtney Eckerle says, “No proper New Year’s can be complete without first reflecting on the past year. Where have we been? What have we accomplished? By asking these questions, we can move forward with a clearer vision of the year to come, and what we hope to accomplish. MarketingSherpa is here to help with that […]

7
Like
Save
House Panel Faults Failure to Review Visa Applicants' Social Media Use
imdigest.net

Much of the hearing focused on what both Democrats and Republicans on the committee said was a failure by government officials to review the social media accounts of visa applicants to look for signs that they supported terrorist groups like the …

3
Like
Save
Worldwide Brands Drop Shipping Service Review
imdigest.net

Though it is somewhat costly when compared to the rest of the drop ship directories, it has to be remembered that it comes with more than 9000 suppliers and is therefore the largest directory till date. The best part is that Worldwide Brands has been …

6
Like
Save
Huawei calls global media buying review
imdigest.net

He played down talk of a company-wide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have had their own arrangements previously. A source close to Huawei added that …

5
Like
Save
Mondelez Kicks Off Media Agency Review
imdigest.net

Mondelez has begun a review of its global media buying and planning business in an effort to consolidate its roster, the company said Wednesday night. "This next phase of our media buying transformation will further simplify our agency infrastructure, …

6
Like
Save
P&G North America Media Review to Pare Roster to One
imdigest.net

Procter & Gamble Co. will seek to consolidate all of its giant North American paid media buying and planning account — now handled by at least four incumbents — with a single shop and expects to have a decision by fall. News of the review was …

7
Like
Save
Proving Ground Review: Ultimate Keyword Conversions
imdigest.net

There’s a big advantage to being in the first spot in the search engines for your keywords. People start clicking at the top, and if they are dissatisfied with the first entry, they work their way down. Being number 1 gives you a major advantage. You will get more clicks than anybody else. That’s as […]

2
Like
Save
P&G to Review Massive Media Planning and Buying Business Across North …
imdigest.net

Procter & Gamble will announce as early as next week a buying and planning review across the U.S., Canada and Puerto Rico, according to people familiar with the matter. The company had been rumored to join major marketers including Coca-Cola, …

4
Like
Save
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
imdigest.net

Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around the world, where the company spends an estimated $1 billion in media. The agency, which started as a digital media buyer for SC Johnson, …

4
Like
Save
Coca-Cola opens up review of media buying, business planning
imdigest.net

The brand's incumbent agency of 11 years, Starcom Mediavest Group, will be competing in the review against three agencies Coke works with globally—UM, MediaCom, and Carat—for the business. A spokesperson for Coca-Cola said the brand has been …

2
Like
Save
L'Oreal USA Launches Review of $2.3 Billion Media Account
imdigest.net

L'Oreal USA has launched a review of planning and buying for all media, including search, social and programmatic, with a decision expected by year end, said Nadine Karp McHugh, senior VP-omnimedia, strategic investments and creative solutions, in a …

4
Like
Save
Chiropractic Internet Marketing Review on Search to Social from Dr Eidsen
imdigest.net

Dr. Eidsen from Health Quest Physical Medicine in Arlington, Tx speaks to the internet marketing services of Search to Social for his Chiropractic office. http://www.healthquestpm.com.

0
Like
Save