Search

Google announces availability of new Search Console in beta
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Google has announced the availability of new Search Console in beta. Google has incorporated user feedback in practical design details and architectural decisions for updating the console. Google’s Search Console UX team says, “The new Search Console beta is up and running. We’ve been flexing our listening muscles and finding new ways to incorporate your feedback […]

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Roast Releases ‘Voice Search Ranking Report’
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Roast, a digital agency has released the ‘Voice Search Ranking Report’. The report highlights how voice search was utilies and the kind of traffic it generated over a period. Roast’s announcement about the report: At ROAST, we are always striving to drive ROI for our clients. One way in which we do this is by […]

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Boost Your Search Engine Visibility with Our Free ‘Smart SEO Steps’ Ebook
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As you develop your traffic and conversion strategies this year, knowing how to appeal to your human audience while optimizing for search is vital. Luckily, Rainmaker Digital CFO Sean Jackson wrote an excellent free guide that you can download right now — and you don’t even have to enter your email address. There’s no silver […]

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Have you started preparing content for voice search?
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Voice search is expected to be the new driver of web now. With the worldwide adoption of mobile devices the web is ready to be driven by voice. In December 2017, Google talked about its Search Quality Rating Guidelines for the webmasters and content marketers. Also the launch of Google Assistant leads us towards the voice era […]

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Three reasons why you should optimize for voice search in 2018
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The use of smartphones and tablets has surpassed the desktops and laptops before a long time. With this advancement, voice search has become a most adopted ways to search online. Search Engine Land columnist Bryson Meunier has cited three reasons why marketers opt for voice search to enhance the effectiveness of their SEO in 2018. says, […]

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Evaluating Site Search on Target, Walmart, and Amazon
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Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are too large to simply browse … The post Evaluating Site Search on Target, Walmart, and Amazon appeared first on Practical Ecommerce.

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Forrester: Prepare for voice search now
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In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020. Forrester’s Collin Colburn has published an article advising marketers to optimize for voice search now. Colburn says, “Any […]

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Finding the Best Search Terms for Your Business: 10 Tools and Tips
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Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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Bing’s Dynamic Search Ads (DSA) pilot opens for all US advertisers
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Bing has opened its Dynamic Search Ads (DSA) pilot for all US advertisers. According to Bing team, the DSA will help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions. Eugene Goldenshteyn & Grant Oliveira say, “Dynamic Search Ads re-envision the way that text ad campaigns are managed on […]

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Google shares information on new Search Console features
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Google Search Console’s John Mueller has shared information about two new experimental features of Search Console.  According to Muller, the redesigned Search Console is intended to provide more actionable insights, better support, faster feedback etc. Talking about the changes occurring in AMP, Muller says, “The new AMP fixing experience starts with the AMP Issues report. […]

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Danny Sullivan’s Reflections on Search Industry (Podcast)
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Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of […]

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3 Paid Search Campaigns Management Tips
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Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down […]

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3 Paid Search Campaigns Management Tips
imdigest.net

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down […]

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Enhance Your Instagram Marketing with Its Search and Explore Tool
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All social media platforms love original and likable content. And Instagram is no exception. It has a Search and Explore tab in its app that streamlines the search and discovery of your Instagram content. If your content is visible in the Search and Explore, there are more chances for your Instagram marketing success. Entrepreneur contributor Alfred Lua […]

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YouTube SEO: How to Optimize Videos for YouTube Search
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When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ Webinar, June 15
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Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar will help marketers discover how to maximize Google Customer Match scale and performance. The webinar attendees will also learn: What “People-Based Search Marketing” is and why it’s so powerful. […]

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Digital Marketing Depo’s ‘New RLSA Strategies for Search Marketers’ Webinar, May 25
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Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]

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Optimize Image Search for Better E-commerce
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Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by […]

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Google Search: How It Checks ‘Authority’ of Web Pages
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Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a […]

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‘Content and links: It really does take a village’ – Search Engine Land
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Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial […]

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‘5 must-dos for SEO beginners’ – Search Engine Land
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Jordan Kasteler says, “You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. […]

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