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Evaluating Site Search on Target, Walmart, and Amazon
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Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are too large to simply browse … The post Evaluating Site Search on Target, Walmart, and Amazon appeared first on Practical Ecommerce.

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Forrester: Prepare for voice search now
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In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020. Forrester’s Collin Colburn has published an article advising marketers to optimize for voice search now. Colburn says, “Any […]

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Finding the Best Search Terms for Your Business: 10 Tools and Tips
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Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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Bing’s Dynamic Search Ads (DSA) pilot opens for all US advertisers
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Bing has opened its Dynamic Search Ads (DSA) pilot for all US advertisers. According to Bing team, the DSA will help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions. Eugene Goldenshteyn & Grant Oliveira say, “Dynamic Search Ads re-envision the way that text ad campaigns are managed on […]

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Google shares information on new Search Console features
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Google Search Console’s John Mueller has shared information about two new experimental features of Search Console.  According to Muller, the redesigned Search Console is intended to provide more actionable insights, better support, faster feedback etc. Talking about the changes occurring in AMP, Muller says, “The new AMP fixing experience starts with the AMP Issues report. […]

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Danny Sullivan’s Reflections on Search Industry (Podcast)
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Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of […]

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3 Paid Search Campaigns Management Tips
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Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down […]

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3 Paid Search Campaigns Management Tips
imdigest.net

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down […]

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Enhance Your Instagram Marketing with Its Search and Explore Tool
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All social media platforms love original and likable content. And Instagram is no exception. It has a Search and Explore tab in its app that streamlines the search and discovery of your Instagram content. If your content is visible in the Search and Explore, there are more chances for your Instagram marketing success. Entrepreneur contributor Alfred Lua […]

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YouTube SEO: How to Optimize Videos for YouTube Search
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When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ Webinar, June 15
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Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar will help marketers discover how to maximize Google Customer Match scale and performance. The webinar attendees will also learn: What “People-Based Search Marketing” is and why it’s so powerful. […]

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Digital Marketing Depo’s ‘New RLSA Strategies for Search Marketers’ Webinar, May 25
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Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]

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Optimize Image Search for Better E-commerce
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Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by […]

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Google Search: How It Checks ‘Authority’ of Web Pages
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Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a […]

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‘Content and links: It really does take a village’ – Search Engine Land
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Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial […]

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‘5 must-dos for SEO beginners’ – Search Engine Land
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Jordan Kasteler says, “You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. […]

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‘Are AdWords advertisers about to get a lot more Quality Score reporting metrics?’ – Search Engine Land
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Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land […]

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How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)
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It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united in quality, but […]

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‘How visual search is helping ecommerce brands’ – EConsultancy
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Nikki Gilliland says, “It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what you want than describe it. Luckily, visual search is helping to change this, making it much easier […]

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‘How to Get All Your Search Console Data from the API’ – MOZ
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Simon Penson says, “What will you learn from this post? How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data? At Distilled, we often want […]

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‘SEO and social: 1 + 1 = 3’ – Search Engine Land
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Eric Enge says, “The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the […]

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