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What Video Marketing Metrics Should You Pay Attention To? [Video]
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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? [MOZ Video]
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MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In […]

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Should You Let a Bot Manage Your Instagram Account?
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Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to […]

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What is the Internet of Things? (And Why You Should Care — A Lot)
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I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: “Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, […]

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Nine things you should know about technical SEO
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You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner […]

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6 Key marketing metrics you should know
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Planning is the greatest thing you need to do for achieving success in your marketing. By observing successful campaigns and the way they were planned and executed you too can keep working to improve your campaigns. HubSpot columnist Sophia Bernazzani has shared six marketing metrics most CEOs are concerned about and the marketers too should be […]

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11 Video marketing mistakes you should avoid
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Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI. To help marketers excel in the video […]

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Three things you should know about quality score now
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Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process. Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score. On ‘quality score and cost per conversion’, Baadsgaard says, “When […]

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Email marketing in 2018: some strategies you should adopt
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Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies you should […]

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17 Data Visualization Resources You Should Bookmark
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Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re […]

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Forbes’ list of 10 trends CMOs should watch for this fall
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Matt Britton, CEO of Crowdtap has posted an article featuring ten trends that CMOs should watch and observe to plan their marketing strategies. Britton’s article on Forbes.com highlights Alexa’s performance, Snapchat’s descent, cryptocurrency’s coming of age and more. Britton says, “Let’s face it: Summer is over (basically), and if you’re like me, you are ready […]

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Should I Quit My Job? 9 Signs It's Time
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And that’s actually pretty great. None of us will be happy in our careers every day of every year. If that’s what you’re looking for, good luck. But you should find satisfaction in the work you do regularly. Because as nice as it is to talk about work/life balance, it’s also important to remember just […]

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Here’s what marketers should know about augmented reality
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Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, […]

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Hidden Snapchat hacks & features you should know about
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When it comes to social media marketing, Snapchat is an incredibly popular platform. In 2016, Snapchat users viewed over 7 billion videos everyday. The network has over 150 million daily active users. HubSpot’s Lindsay Kolowich has shared a list of eighteen Snapchat hacks and features for everyone. Kolowich says, “Snapchat, the one-to-one messaging app with more […]

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Here’re 5 mobile marketing practices you should adopt
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With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt […]

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Four Influencer Marketing Secrets You Should Know
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In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign. Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website. Libby says, “Every day, a story emerges […]

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Influencer Marketing – Five Things You Should Know Now
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94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain. Here are the trends Westwood has focused: Micro-influencers will still be important, but […]

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10 SEO Tactics You Should Know
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Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends. Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date. Olnick says, […]

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Why Generation Z Should Be Included in Your Content Strategy [Infographic]
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I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]

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UX or Design: Where should marketers invest?
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There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, […]

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7 Ways CEOs Should Engage on Social Media
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How to use social media to promote your brand without risking your company’s reputation

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