Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.
A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to […]
Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.
Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet. It’s funny when brand accounts […]
Social entrepreneurs are discovering they can do well by doing good.
I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]
Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, many lack a strategy for … The post B-to-B: 7 Reasons to Invest in Social Media appeared first on Practical Ecommerce.
It’s good to stay current with the news but obsessing over what you can’t control just steals your focus and energy from what you can .
Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EST. The webinar will focus on customer experience and strategies to improve it. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help […]
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the […]
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process. It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia. Everyone was digitally screaming at […]
The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’. Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. […]
Don’t miss out on these easy opportunities for growth.
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organic Facebook video views by nearly […]
Social media plays an important role in branding and marketing of any product or service. Social media platforms like Facebook, Instagram and LinkedIn are on the priority list of any marketer today. You can win at social with a strong plan. To execute your social media strategy what you need is an insight and research-based guidance. […]
When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.
A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.
On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks. Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence. […]
Platforms like Facebook and Twitter are becoming two-dimensional feeds that don’t evolve our knowledge beyond what we expect.
The MOZ team has published new Whiteboard Friday video featuring Kane Jamison talking about the paid social for content marketing launches. MOZ team says, “Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to […]
How to distinguish your local business from its national brand.